Lead Generation
Why Good Contractor Leads Go Cold in 48 Hours
A lead that filled out your form is not cold because they lost interest. They are cold because someone else answered first. Here is what actually happens.
The Minyona Blog
Insights on lead generation, contractor marketing, and growing your home service business.
Flagship Guide
The Contractor's Playbook: How to Scale from $5M to $20M+
The complete framework for growing an established home improvement company. Management layers, sales teams, exclusive lead channels, and the financials of scale - what separates $20M operators from owners stuck at $5M. 45-minute deep dive.
Latest Posts
Lead Generation
Garage Door Leads: The 2026 Playbook for Repair and Replacement Jobs
Garage door leads run $20-80 shared or $50-200 exclusive in 2026. Why replacement, repair, and opener upgrades need three different lead strategies.
Lead Generation
Flooring Leads: How Installers Win Bigger Whole-Home Jobs
Flooring leads split into two markets: fast single-room replacements and whole-home installs. Here is the math, the channels, and the follow-up that wins.
Lead Generation
Concrete & Patio Leads: How to Book Higher-Ticket Outdoor Projects
Concrete and patio leads run $20-90 shared or $50-200 exclusive in 2026. Why stamped patios, driveways, and resurfacing need different lead strategies.
Lead Generation
Gutter Lead Generation: How to Capture More Installation Jobs
Gutter leads run $20-90 shared or $50-200 exclusive per lead in 2026. Why full replacement, gutter guards, and repair/cleaning need completely different lead strategies.
Lead Generation
Fence Contractor Leads: What to Run in 2026 to Get Booked
Fence contractor leads run $15-250 shared or $50-200 exclusive per lead in 2026. Why new installs and repair/gate work need completely different lead strategies.
Lead Generation
Deck Builder Lead Generation: How to Book Better Backyard Projects
Deck builder leads run $25-300 shared or $50-200 exclusive per lead in 2026. Why composite builds and repair work need completely different lead strategies.
Lead Generation
How to Get Pool Builder Leads Without Competing on Price
Pool builder leads run $35-400 shared or $50-200 exclusive per lead in 2026. Why the highest-ticket trade in home improvement cannot win by competing on price.
Lead Generation
Garage Floor Coating Leads: 2026 Guide for Epoxy and Polyaspartic Pros
Garage floor coating leads run $20-85 shared or $45-110 exclusive in 2026. Why DIY epoxy kits and high-end polyaspartic jobs need completely different marketing.
Lead Generation
Insulation Lead Generation: How to Win More High-Intent Jobs
Insulation leads run $20-90 shared or $40-100 exclusive in 2026. Why rebate-driven attic jobs and spray foam retrofits need different marketing.
Lead Generation
Landscaping Lead Generation: The 2026 Contractor Guide
Landscaping leads run $15-60 shared or $35-90 exclusive in 2026. Why design/build and maintenance need different marketing, and the math that scales you.
Lead Generation
Foundation Repair Leads: How to Attract Homeowners Ready to Buy
Foundation repair leads cost $30-100 shared or $55-130 exclusive in 2026. What each source delivers, why shared leads hurt foundation contractors, and the math for growth.
Lead Generation
How to Get Plumbing Leads in 2026: What Actually Works
Plumbing leads cost $15-85 shared or $40-100 exclusive in 2026. What each source really delivers, why shared leads punish plumbers, and the math for growth.
Lead Generation
Electrical Lead Generation for Contractors: 2026 Playbook
Electrical leads cost $15-95 shared or $45-110 exclusive in 2026. What each source delivers, why shared leads hurt electricians, and the math for growth.
Consumer Insights
What Homeowners Actually Want From a Contractor's Website (Based on Data)
We analyzed what makes homeowners choose one contractor over another online. Here's what they actually look for on your website, what builds trust, and what makes them leave.
Business Strategy
Pay Per Lead vs. Monthly Retainer: Which Contractor Marketing Model Actually Works?
Should contractors pay per lead or hire a marketing agency on retainer? An honest breakdown of both models with real numbers, pros, cons, and a decision framework.
Business Growth
How to Hire and Train Your First Sales Rep as a Growing Contractor
Ready to stop being the only person who can sell jobs? Here's how to hire, pay, and train your first sales rep so you can scale your contracting business without burning out.
Local SEO
Google Business Profile for Contractors: The Complete 2026 Optimization Guide
Rank higher in Google Maps and the local pack. The complete Google Business Profile optimization guide for home improvement contractors, with step-by-step instructions.
Websites
Why Most Contractor Websites Don't Generate Leads (And the 7 Things That Actually Fix It)
Your contractor website looks great but generates zero leads. Here are the 7 specific things killing your conversion rate and how to fix each one, with real examples.
Business Strategy
How to Track Marketing ROI as a Contractor (So You Never Waste Another Dollar)
Most contractors can't tell you which marketing channel produces their best jobs. Learn the 5 metrics that matter, how to track them, and when to cut or scale each channel.
Business Strategy
How to Set a Marketing Budget for Your Contracting Business (With Formulas)
Stop guessing how much to spend on marketing. Use these proven formulas to set a contractor marketing budget based on your revenue, margins, and growth goals.
Lead Generation
How to Get Contractor Leads Without Cold Calling or Door Knocking
Stop wasting time on cold calls and door knocking. Here are 8 proven ways contractors are generating leads in 2026 without ever making an unsolicited call.
Lead Generation
Angi Leads vs. Thumbtack vs. Exclusive Lead Generation: Which Is Worth Your Money?
An honest comparison of Angi, Thumbtack, and exclusive lead generation for contractors. See real cost breakdowns, lead quality differences, and which model actually produces profitable jobs.
AI & Technology
How AI Search Is Changing How Homeowners Find Contractors in 2026
AI search is reshaping how homeowners find contractors. ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search results. Here's what contractors need to do now.
Lead Generation
How to Get Window Replacement Leads Without Competing on Price
Stop competing on price for window leads. Learn how to generate exclusive window replacement leads that close at 30%+ through targeted Facebook advertising and premium positioning.
Lead Generation
Why Homeowners Ghost Contractors (And How to Stop It)
Why do homeowners stop responding after getting a quote? The psychology behind ghosting—and the follow-up system that brings them back.
Contractor Marketing
Seasonal Marketing for Contractors: When to Advertise What
When should you advertise roofing vs. HVAC vs. windows? Learn the seasonal marketing calendar for contractors—what to promote and when for maximum ROI.
Lead Generation
How to Get Kitchen and Bathroom Remodeling Leads
How to get kitchen and bathroom remodeling leads. Compare lead sources, understand the unique sales cycle, and learn why exclusive leads outperform shared leads for remodelers.
Lead Generation
HVAC Lead Generation: What Actually Works in 2026
HVAC lead generation strategies that actually work in 2026. Compare pay-per-lead, Facebook Ads, Google Ads, and exclusive lead generation for HVAC contractors.
Lead Generation
How to Get Roofing Leads in 2026: The Complete Guide
Learn how to get roofing leads that actually convert. Compare Facebook ads, Google Ads, lead aggregators, and exclusive lead generation to find what works for your roofing company.
Business Growth
Building a Sales Process That Closes 40% of Leads
Build a contractor sales process that closes 40% of leads. From first call to signed contract—the exact framework successful home improvement companies use.
Business Growth
Online Reviews for Contractors: The Complete 2026 Guide
Online reviews make or break contractors. Learn how to get more 5-star reviews, respond to negative reviews, and use your reputation to win more jobs.
Lead Generation
The 7-Day Contractor Follow-Up System That Doubles Your Close Rate
The 7-day contractor follow-up system that doubles your close rate. Exact scripts, timing, and templates for following up with leads that don't close on the first visit.
Business Growth
The Contractor's CRM Guide: Stop Losing Leads to Chaos
Stop losing leads to chaos. Learn how to set up a contractor CRM that tracks every lead, automates follow-up, and turns more inquiries into booked jobs.
Business Growth
The Contractor's Playbook: How to Scale from $5M to $20M+ (And What Everyone Gets Wrong)
The 2026 guide to scaling a contracting business from $5M to $20M+: management layers, sales teams, exclusive lead channels, and financial frameworks.
Business Growth
Why Your "Marketing Guy" Isn't Incentivized to Get You Leads
Most marketing agencies get paid the same whether they generate 5 leads or 50. Here's why that model is broken—and what to look for instead.
Lead Generation
Speed to Lead: Why the First 5 Minutes Matter More Than Your Price
Speed to lead isn't just about calling fast. It's about building a system that gets homeowners to take action immediately—and maintaining a premium experience through every step.
Contractor Marketing
Why Your Best Customers Aren't on Google Yet
Most contractors fight over the same Google leads. But the biggest pool of potential customers isn't searching yet—they're scrolling. Here's why reaching them first changes everything.
Business Growth
How to Evaluate and Hire a Marketing Partner for Your Contracting Business
A framework for contractors tired of wasting money on agencies. Learn what to look for, what to avoid, and the 12 questions that separate real partners from expensive vendors.
Lead Generation
The Complete Guide to Lead Generation for Home Improvement Contractors
Everything contractors need to know about generating leads: referrals, SEO, paid ads, lead aggregators, and performance-based models. Learn to calculate your true cost per acquisition.
Contractor Marketing
Facebook Ads vs Google Ads for Contractors: Why Facebook Wins
Google Ads cost $50+ per click for roofing keywords. Facebook gets you leads for $50 per day. Here's why Facebook is the better play for most contractors.
Lead Generation
How Much Should You Pay Per Lead? A Contractor's Guide
Most cost-per-lead numbers are misleading. Learn to calculate your true all-in cost and choose contractor lead sources that actually produce profitable jobs.
Lead Generation
Exclusive vs. Shared Leads: The Real Cost Difference for Contractors
You're paying $100+ per lead on Angi. Sounds normal—until you realize 4 other contractors got the same lead. Here's the math on why exclusive leads actually cost less.
Contractor Marketing
The GoHighLevel Problem: Why Your Landing Page Looks Like Everyone Else's
That 'custom funnel' your marketing agency built? It's probably a $47 GoHighLevel template—the same one used by 5 other contractors in your market. Here's why that's killing your brand.
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