AI & Technology
How AI Search Is Changing How Homeowners Find Contractors in 2026
ChatGPT, Perplexity, and Google AI Overviews are replacing traditional search. Here's what contractors need to do about it.
The Minyona Blog
Insights on lead generation, contractor marketing, and growing your home service business.
🔥 Pillar Content
The Contractor's Playbook: How to Scale from $1M to $5M
The complete framework for growing a home improvement business. Systems, hiring, marketing, sales, and finances - what actually separates contractors who scale from those who stay stuck. 45-minute deep dive.
Latest Posts
Lead Generation
Angi vs. Thumbtack vs. Exclusive Leads: Which Is Worth Your Money?
An honest comparison with real cost breakdowns, close rates, and the math that actually matters.
Business Strategy
How to Set a Marketing Budget for Your Contracting Business (With Formulas)
Stop guessing. Use these proven formulas based on your revenue, margins, and growth goals.
Local SEO
Google Business Profile for Contractors: The Complete 2026 Guide
Rank higher in Google Maps and the local pack. Step-by-step optimization guide.
Business Strategy
Pay Per Lead vs. Monthly Retainer: Which Model Actually Works?
Real numbers, pros, cons, and a decision framework for every growth stage.
Websites
Why Most Contractor Websites Don't Generate Leads (And the 7 Fixes)
Your website looks great but converts zero visitors. Here are the 7 things that actually fix it.
Business Strategy
How to Track Marketing ROI as a Contractor
The 5 metrics that matter, how to track them, and when to cut or scale each channel.
Lead Generation
How to Get Leads Without Cold Calling or Door Knocking
8 proven methods contractors are using in 2026 to generate inbound leads.
Business Growth
How to Hire and Train Your First Sales Rep
The formula: $45-65K base + 3-8% commission. Here's how to find, pay, and train them.
Consumer Insights
What Homeowners Actually Want From a Contractor's Website
Based on data: the 5 things homeowners care about and what they don't.
Business Growth
The Contractor's Playbook: How to Scale from $1M to $5M
The complete 5-part framework for scaling your home improvement business.
Business Growth
Why Your "Marketing Guy" Isn't Incentivized to Get You Leads
They get paid the same whether you get 5 leads or 50.
Lead Generation
Speed to Lead: Why 5 Minutes Beats a Better Price
21× more likely to qualify when you respond in 5 minutes.
Contractor Marketing
Why Your Best Customers Aren't on Google Yet
Reach homeowners before they start shopping around.
Business Growth
How to Hire a Marketing Partner
12 questions to ask and 7 red flags that should kill the deal.
Lead Generation
The Complete Guide to Lead Generation
Referrals, SEO, Google Ads, Facebook, aggregators, and more—compared.
Contractor Marketing
Facebook Ads vs Google Ads for Contractors
$50/click on Google vs $50/day on Facebook. The math isn't close.
Lead Generation
How Much Should You Pay Per Lead?
Ad spend vs all-in costs, and the formula that actually matters.
Lead Generation
Exclusive vs. Shared Leads: The Real Cost
The math on why exclusive leads actually cost less than shared ones.
Lead Generation
How to Get Roofing Leads in 2026
7 proven strategies that actually work for roofing contractors.
Lead Generation
How to Get Window Replacement Leads
The complete guide for window contractors to generate qualified leads.
Lead Generation
HVAC Lead Generation: The Complete Guide
How to fill your schedule year-round with qualified HVAC leads.
Business Systems
Contractor CRM Setup: Stop Losing Leads
How to configure your CRM to capture every lead and convert more jobs.
Sales
The Contractor Sales Process That Closes
A step-by-step sales system to convert more estimates into signed contracts.
Contractor Marketing
Seasonal Marketing for Contractors
How to market your contracting business through every season.
Business Growth
How to Get More 5-Star Reviews
The system for generating reviews that win more jobs.
Lead Generation
How to Get Kitchen & Bathroom Remodeling Leads
Lead generation strategies for high-ticket remodeling projects.
Business Systems
The Contractor Follow-Up System
The exact follow-up sequence that converts leads into appointments.
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