Lead Generation
How Much Should You Pay Per Lead?
Ad spend vs all-in costs, DIY vs agencies vs pay-per-lead, and the formula that matters.
The Minyona Blog
Insights on lead generation, contractor marketing, and growing your home service business.
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How Much Should You Pay Per Lead? A Contractor's Guide
Most "cost per lead" numbers are misleading. Here's how to calculate your TRUE all-in cost—and spot the pricing models that actually work for contractors.
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Lead Generation
Exclusive vs. Shared Leads: The Real Cost Difference
The math on why exclusive leads actually cost less than shared ones.
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