Business Growth
Why Your "Marketing Guy" Isn't Incentivized to Get You Leads
They get paid the same whether you get 5 leads or 50.
The Minyona Blog
Insights on lead generation, contractor marketing, and growing your home service business.
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Why Your "Marketing Guy" Isn't Incentivized to Get You Leads
Most marketing agencies get paid the same whether you get 5 leads or 50. Their goal isn't to explode your results—it's to not get fired. Here's why that model is broken, and what aligned incentives actually look like.
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