Exclusive Homeowner Leads at $50 to $200 Each, With No Monthly Retainer
We run Meta ads for your trade in your area, and every lead goes to you and nobody else. If you'd rather have booked appointments, those run $200 to $400 each. Setup is a one-time $2,000.
We've worked with hundreds of contractors, past and present.
Shared leads and retainers work against you
Shared leads
The same homeowner gets sold to several contractors at once, so you end up racing to call first and competing on price.
Retainers
You pay every month whether or not leads come in, and the risk sits with you instead of the agency.
Our model
You pay per lead or per booked appointment, and each lead goes only to you. No monthly retainer.
How it works
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Fit call and setup
We learn your trade, service area and goals. Setup is a one-time $2,000.
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We run your Meta ads
We build and run Meta ads for your trade in your area.
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Leads go only to you
Every lead goes to you and nobody else.
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Pay per result
You pay per lead ($50 to $200) or per booked appointment ($200 to $400). No monthly retainer.
Results from real clients
We don't share client names without permission, but we can share the numbers.
Roofing, Texas
$1M → $20M in 5 years
Started with a $200/day ad budget. Now spends $1,800/day. In one of the most competitive roofing markets in the country: Texas, where you don't even need a license. Same lead source since 2021.
Windows, Nebraska
$200/day → $600/day
Started with window leads only. Results were so strong they tripled their ad budget and added roofing and siding campaigns. Now running all three verticals and scaling. See the case study
Remodeling, Maryland
Best winter ever
1,000+ page website we built ranks in Google and ChatGPT. Gets multiple leads per day organically. Had their best winter on record while competitors slowed down. Leads + website client.
Contractor marketing insights

Stamped and Decorative Concrete Leads: Charging More Per Square Foot Without Losing the Bid
Stamped and decorative concrete carries a higher ticket than a gray pour. Here is what the work is worth, what you can pay per lead, and how to win the bid.

Pergola, Patio Cover and Outdoor Kitchen Leads: The Add-Ons That Double a Deck Job
Pergolas, patio covers and outdoor kitchens can double a deck ticket. Here is what each add-on is worth in 2026 and how to run the leads that book them.

Shower Remodel vs Full Bathroom Gut: Which Lead Costs Less to Close?
Shower remodel leads close faster and cost less per job than full bathroom gut leads. Ticket math, cost-per-lead ceilings, and how to run both campaigns.

Knob-and-Tube and Rewire Leads: How Electricians Price and Sell Whole-House Jobs
Whole-house rewires run $8,000-$25,000+. Here is how electricians price knob-and-tube jobs, reach planning-phase homeowners, and judge leads on cost per job.

Gutter Cleaning Leads: Worth Running, or a Cheap Call That Wastes Your Crew?
Gutter cleaning leads are cheap to generate and cheap to close, but the ticket is small. Here is the math on when they pay, when they do not, and what to run.

Skylight and Roof Ventilation Leads: Small Add-Ons That Raise Every Roofing Ticket
Skylights and roof ventilation raise the average roofing ticket. Here is the lead math, pricing ranges, and how to sell add-ons without discounting.

Free Estimate or Ballpark Price in Your Ad? Which Offer Books More Appointments
Free estimate or ballpark price in your contractor ad? Here is the math on which offer books more appointments, what each attracts, and when to run both.

Selling Spring Exterior Jobs in Winter: How to Fill the Calendar Before the Season Starts
Winter is when exterior contractors should be booking spring work. Here is the presell calendar, the ad math, and the deposit structure that fills March.

Financing Offers and Cost Per Lead: Why Contractors Should Keep Financing Out of Meta Ads
Payment hooks can pull cheaper leads, but Meta limits ads that mention loans and payment plans. Put financing on the landing page and in the sales call instead.
Tracking a Lead From Ad Click to Signed Contract: What Your Reporting Must Show
Most contractors can report cost per lead and nothing after it. Here is the full tracking chain from ad click to signed contract, and the numbers it must show.

Should AI Call Your Leads Back? What Contractors Should Automate and What They Shouldn't
AI can text, qualify, and chase leads around the clock. Here is what contractors should automate, what must stay human, and the math behind each call.

Landing Page or Homepage: Where Should Contractor Ad Traffic Actually Go?
Sending Meta ad traffic to your homepage leaks leads. Here is the conversion math, when a landing page wins, and what a contractor ad page actually needs.

Cabinet Painting Leads: How Painters Sell a Kitchen Refresh Without the Remodel
Cabinet painting sells a kitchen refresh at a fraction of a remodel. Here is the ticket math, cost per acquired job, and the campaigns that book it.

Foundation Crack Repair vs Pier Installation Leads: Which Calls Turn Into Real Money?
Crack repair calls and pier installation jobs are two different buyers. Here is the ticket math, cost per acquired job, and the campaign split that books both.

Driveway Replacement Leads vs Patio Pours: Which Concrete Job Should You Advertise?
Driveway replacement and decorative patios are two different buyers. Here is the ticket math, cost per acquired job, and the campaign split that books both.

Hot Tub and Swim Spa Leads: What They're Worth Next to Full Pool Builds
Hot tubs and swim spas close faster than pool builds at a fraction of the ticket. Here is the ticket math, cost per acquired job, and the campaign split.

Patio Door and Entry Door Replacement Leads: Worth Running Separately From Windows?
Patio and entry door leads are a different buyer than whole-home windows. Here is the ticket math, cost per acquired job, and when to split the campaigns.

Metal Roofing Leads: How to Book the Highest-Ticket Roofs on Your Schedule
Metal roofs run $15,000 to $35,000. Here is the buyer split, the cost per acquired job math, and the campaign setup that books standing seam work.

Your Website Is Costing You Booked Jobs: The Contractor Page Audit
Most contractor websites convert at 1-2 percent. Here is the page-by-page audit that finds the leaks, the math on what each one costs, and how to fix it.

How to Tell If a Lead Is Actually Exclusive (And What to Ask to Prove It)
Most 'exclusive' leads are not. Here are the contract clauses, delivery checks, and nine questions that prove whether a lead goes to you alone, before you sign.

What Should a Contractor Spend Per Month on Meta Ads? Budget Tiers by Trade
How much should a contractor spend per month on Meta ads? Budget tiers by trade, the daily spend math, and what each level of spend actually buys.

Sod, Irrigation and Full Landscape Design Leads: Which Offer to Run First
Sod, irrigation and full landscape design leads are three different buyers. Here is the ticket math, cost per acquired job, and which offer to run first.

Garage Door Opener Repair Leads: Cheap Calls or a Path to Full Replacements?
Opener repair calls are $300 tickets. Here is the ticket math, the cost per acquired job, and how to turn repair leads into full garage door replacements.

LVP vs Hardwood Flooring Leads: Which Homeowner Spends More Per Job?
LVP and hardwood flooring leads are two different buyers. Here is the per-square-foot ticket math, cost per acquired job, and how to split the campaigns.

Sump Pump and Interior Drainage Leads: What a Wet Basement Call Is Worth
Sump pump and interior drainage leads split into emergency calls and planned system jobs. Here is the ticket math, cost per acquired job, and budget split.

Exterior vs Interior Painting Leads: Which One Should Carry Your Ad Budget?
Exterior and interior painting leads are two different buyers with two different tickets. Here is the seasonal math, lead ceilings and how to split budget.

Composite vs Pressure-Treated Deck Leads: Where the $30K Jobs Come From
Composite decks run $20K-$45K and pressure-treated runs $8K-$18K. Here is the ticket math, cost per acquired job, and the campaign split that books both.

Vinyl vs Wood vs Aluminum Fence Leads: Which Offer Fills the Schedule Faster?
Vinyl, wood, and aluminum fence buyers price differently and close differently. Here is the ticket math, cost per acquired job, and the campaign split.

Water Heater Replacement Leads: What a Tankless Upsell Is Actually Worth
Tank swaps and tankless conversions are two different tickets. Here is the water heater lead math, cost per acquired job and the campaign split that books both.

Roof Repair Leads vs Full Replacement Leads: Which Should You Advertise?
Roof repair leads are cheap and fast; replacement leads pay the bills. Here is the ticket math, cost per acquired job, and the campaign split that wins both.

Should Meta Ads Run in Your Ad Account or the Agency's? What You Lose Either Way
Running Meta ads in the agency's ad account costs you pixel data, audiences, and ad history. Here is what you lose either way and how to structure it.

Why Contractor Appointments No-Show and What Each One Costs You
Every no-show costs a sales rep's day, the drive, and the lead fee. Here is the real no-show math for contractors and the confirmation system that cuts it.

Tub-to-Shower Conversion Leads: The Fastest Bathroom Job to Sell and Install
Tub-to-shower conversions sell in one visit and install in days. Here is the ticket math, cost per acquired job, and the campaign split that books them.

Cabinet Refacing vs Full Kitchen Remodel Leads: Which Offer Should You Advertise?
Cabinet refacing and full kitchen remodels are two different buyers. Here is the ticket math, the lead-cost ceiling for each, and which offer to run first.

Retaining Wall and Hardscape Leads: How Landscapers Book $25K Backyards
Retaining walls and paver patios are $12K to $40K tickets. Here is the ticket math, cost per acquired job, and the campaign split that books hardscape work.

Sewer Line and Water Service Replacement Leads: The Highest-Ticket Work in Plumbing
Sewer line and water service replacement is plumbing's biggest ticket. Here is the job value math, cost per acquired job, and how to reach these homeowners.

Standby Generator Leads: What Electricians Should Pay to Book a $10K+ Install
Standby generator installs run $8,000 to $18,000. Here is the ticket math, cost per acquired job, and the campaigns that book generator leads in 2026.

Crawl Space Encapsulation Leads: How to Sell a $12K Job Homeowners Never Searched For
Homeowners never search for crawl space encapsulation. Here is the ticket math, cost per acquired job, and the campaign that sells a $12K job anyway.

Gutter Guard Leads vs Full Gutter Replacement: Where the Margin Actually Is
Gutter guards and full replacement are two different buyers. Here is the ticket math, cost per acquired job, and the campaign split that books both well.

Fiber Cement vs Vinyl Siding Leads: Which Campaigns Book the Bigger Ticket?
Fiber cement and vinyl siding leads are two different buyers. Here is the ticket math, cost per acquired job, and the campaign split that books both.

Whole-Home Window Replacement Leads: How to Stop Booking 2-Window Jobs
Two-window jobs eat your calendar. Here is the ticket math, cost per acquired job, and the campaign split that books whole-home window replacements.

Storm Damage vs Retail Roofing Leads: Which One Should You Be Buying Ads For?
Storm damage and retail roofing leads are two different buyers. Here is the ticket math, close rates, cost per acquired job, and the ad split that works.

Panel Upgrade and EV Charger Leads: How Electricians Book Higher-Ticket Work
Panel upgrades and EV charger installs pull two different buyers. Get the ticket math, cost per acquired job, and the campaign split that books both jobs.

How I got a roofing client’s cost per lead from $200 to $35
In Houston, starting-at $5,999 roof ads cost $201.77 a lead in May. The Minyona Roof Report system cost $35.78 a lead in the same market that month.

These are the questions a window company asked me before hiring us to install our lead generation system.
A window company asked me 17 questions before they hired us. Here are the answers on exclusivity, who pays Meta, our call center, pricing, and disputes.

Call Center Calling and Texting Hours by State
Call center calling and texting hours for every US state, DC, and Puerto Rico, with the federal 8 a.m. to 9 p.m. window and each stricter rule cited.

Pool Remodel and Resurfacing Leads: Where Builders Find Off-Season Revenue
Pool remodels and resurfacing fill the off-season. The ticket math, cost per acquired job and campaign split that books plaster, tile and equipment work.

How Long Before a New Lead Gen Campaign Pays for Itself?
How long a new contractor lead gen campaign takes to pay off: when leads and appointments start, when the job gets signed, and the payback math for each step.

Choosing a Contractor Lead Company: 12 Questions to Ask Before You Sign a Contract
Before you sign with a contractor lead company, get answers to these 12 questions on exclusivity, ad account ownership, disputes, pricing and contract terms.

Contractor Lead Gen Case Studies: What a Vendor Should Prove Before You Sign
Most contractor lead gen case studies prove nothing. Here are the seven numbers a vendor should show you before you sign, and the red flags that mean walk.

Your Break-Even Cost Per Lead: The One Number to Set Before You Spend a Dollar
Break-even cost per lead is the ceiling every contractor should set before spending on ads. Here is the formula, the margin math, and how to use it.

Attic Insulation vs Spray Foam Leads: Which Campaigns Book the Bigger Ticket?
Attic top-offs and spray foam retrofits are two different buyers. Here is the ticket math, cost per acquired job, and the campaign split that books both.

Flooring Installers: How to Keep the Schedule Full in the Slow Season
Flooring slow seasons are a marketing problem, not a demand problem. Here is the off-season calendar, the lead math, and the campaigns that keep crews booked.

How Much Should a Fence Contractor Pay Per Lead? (Job Size Math by Material)
Fence lead cost depends on job size. Here is the max cost per lead math by material, close rate benchmarks, and how to judge cost per acquired job.

Emergency Plumbing Calls vs Repipe and Water Heater Jobs: Which Leads Pay Better?
Emergency plumbing leads close fast but pay small. Repipes and water heater jobs pay more but take longer. Here is the cost math on both and how to budget.

Window Contractor Cost Per Lead: What's Normal and When You're Overpaying
Window lead costs vary widely by channel. Here is what a normal window contractor cost per lead looks like, and the math that shows when you overpay for leads.

Kitchen Remodeling Leads: How to Book $40K+ Projects Instead of Cabinet Shoppers
Kitchen remodeling leads split between cabinet shoppers and full-gut buyers. Here is the ticket math, the channel costs, and how to book $40K+ projects.

Buying Contractor Leads: What $1,000 Gets You From Each Source
What $1,000 buys from shared leads, Google Ads, Meta, and exclusive lead systems: the cost per acquired job math contractors should use to decide.

Google Local Services Ads for Contractors: Worth It in 2026?
Google Local Services Ads charge per lead and put contractors above the map pack. Here is what LSA costs by trade, where it wins, and where it quietly fails.

How Many Leads Do You Need to Hit Your Revenue Goal? (Work It Backward)
Work backward from your revenue goal to the exact lead count you need. The formula, close-rate math, budget by trade, and what to do when the number scares you.

How to Build a Contractor Referral Program That Actually Produces Jobs
A contractor referral program only works when it is systemized: who to ask, when to ask, what the reward is, and how you track it. Here is the full build.

Appointment Setting for Contractors: In-House vs Outsourced (Real Math)
In-house appointment setters cost $45K-70K a year loaded. Outsourced runs per appointment. Here is the real math on which one books more jobs for less.

Painting Leads: How Pro Painters Get Booked Solid Without Lowballing
Painting leads split into fast one-room repaints and full interior or exterior jobs. Here is the cost math, the channels, and how to stop competing on price.

Siding Lead Generation: How to Fill Your Calendar With Exterior Jobs
Siding leads split into full-wrap replacements and storm or repair work. Here is the cost math, the channels that work, and how to size a real budget.

How to Get Bathroom Remodeling Leads That Actually Convert
Bathroom remodeling leads split into small updates and full gut renovations. Here is the cost math, the channels, and the follow-up that books consultations.

Basement Waterproofing Leads: Reaching Homeowners Before the Next Storm
Basement waterproofing leads split into emergency water calls and planned dry-basement projects. Here is the cost math, the channels, and the follow-up.

Flooring Leads: How Installers Win Bigger Whole-Home Jobs
Flooring leads split into two markets: fast single-room replacements and whole-home installs. Here is the math, the channels, and the follow-up that wins.

Garage Door Leads: The 2026 Playbook for Repair and Replacement Jobs
Replacement, repair, and opener upgrades are different sales. Here's how to market all three without losing emergency calls or your best jobs.

Concrete & Patio Leads: How to Book Higher-Ticket Outdoor Projects
Stamped patios and repair work are different sales. Here's how to market both without starving your best jobs.

Gutter Lead Generation: How to Capture More Installation Jobs
Full replacement, guards, and repair/cleaning are different sales. Here's how to market all three without starving your best jobs.
Most contractor marketing looks exactly the same. Yours doesn't have to.
Minyona was founded in 2012. Along the way, we built a system for contractors that worked: one client went from $1M to $13M in revenue. People noticed. They started copying what was working, and over time our methods got replicated (poorly) until they became the default at most agencies.
Look around. The same recycled ads. The same GoHighLevel templates everyone uses. The same low-quality, out-of-area leads. It's everywhere because everyone's copying each other.
But here's what we realized: this is a massive opportunity for contractors who want to be objectively better. While your competitors settle for hack agencies running tired, uninspired campaigns (or lead sellers like Angi who build their brand instead of yours), you get marketing that's actually better. Systems we've been refining since 2012.
Minyona exists for contractors who refuse to blend in. Exclusive leads that build your brand, not ours. Premium marketing you're proud of. And a pay-per-lead model that means we only win when you do.
Frequently asked questions
Pricing, exclusivity, disputes, and how the system works.
How much do Minyona leads cost?
Pay-per-lead runs $50–200 per qualified lead depending on your trade and market. Pay-per-appointment runs $200–400 per booked appointment and includes our call center, online booking, and a 30-day follow-up drip at no extra cost. Setup is $2,000, one time. No monthly retainers, no long-term contracts. Run your numbers in the ROI calculator.
Are the leads really exclusive?
Yes. Every lead comes from ads we run for your company, through a custom landing page built for you. Nothing is shared, resold, or recycled. See the real cost difference between exclusive and shared leads.
Whose ad account do the campaigns run in?
Yours. You pay Meta directly for your ad spend (full transparency, no markup) and every impression builds your brand. The pixel data, retargeting audiences, and brand recognition stay with you, not with us. That's the opposite of how Angi, HomeAdvisor, and Thumbtack work.
What happens before my ads go live?
We build the landing page, ad creatives, zip-code filtering and calendar sync, and nothing runs without your approval. Here's how it works step by step.
What happens if I get a bad lead?
Click dispute on the lead in your portal and pick a reason. Billing runs every Friday, after the dispute window closes.
What's the difference between pay-per-lead and pay-per-appointment?
With pay-per-lead, you call and close. With pay-per-appointment, we book the homeowner directly onto your calendar. Our call center confirms every appointment, and leads that don't book enter a 30-day email and text drip. Full breakdown on the appointment setting page.
Which trades do you work with?
Roofing, windows, siding, HVAC, bathroom and kitchen remodeling, and more home service trades. If homeowners need it, we can generate leads for it. Browse all the industries we serve.
Ready for leads that are only yours?
$50 to $200 per lead or $200 to $400 per booked appointment. $2,000 one-time setup. No monthly retainer.