Every number on this page is pulled straight from our delivery platform—real leads and real booked appointments for real clients. We don't share client names without permission. The numbers speak clearly enough.
We have dozens of clients. These are seven of them. We've generated 139,000+ leads for contractors to date. All numbers pulled from our platform July 21, 2026.
This roofing company launched with us February 1st. Six months later the system has delivered 2,478 exclusive leads—and it's speeding up: 1,569 of them came in the last 90 days. They pay per lead, fund their own ad account, and raise the budget whenever they want more volume.
One company, four trades, one system—running since early February. They pay per booked appointment: homeowners book directly onto the sales calendar and our call center confirms every one. 72% of all their leads have turned into booked appointments.
This roofing company runs two markets—northeast Pennsylvania and Florida—through one system, and pays per booked appointment. Since February: 675 exclusive leads and 462 confirmed appointments on their calendar. 68% of every lead books.
469 exclusive leads since late February. 345 of them booked an appointment on the sales calendar—74%. Nobody chases anyone: homeowners book themselves, our call center confirms, and the crew shows up.
Launched with window leads in late February. The results were strong enough that they added siding to the same system a few weeks later. 468 exclusive leads across Nebraska and Iowa so far—and 225 of those homeowners booked an appointment online on their own, before a single phone call. They pay per lead, so their own team books the rest by phone.
Window treatment sales happen in the home, so this client runs on our pay-per-appointment plan. 307 exclusive leads since mid-February—and 171 of them booked an in-home consultation directly on the calendar.
Launched with window leads May 9th. Ten weeks in: 187 exclusive leads—and 64 homeowners booked their own appointment online before anyone even called them. They pay per lead, so their team books the rest by phone. The window results were strong enough that they added bathroom remodeling to the same system in July: 17 bath leads in the first two and a half weeks.
Teddy Wettlaufer says Minyona has been McCoy's biggest driver of revenue month over month for the past five months, out of every lead source they run. Their biggest trade is windows and doors, and last he heard McCoy is the number one Provia distributor in Nebraska. He also talks about being able to see the ads behind their leads inside the CRM.
Joe says he used to subcontract five houses a week for $800 to $1,200 a house, sometimes $500 on the small ones. After almost a year on the program he is closing 12 to 15 jobs a month at about $5,000 profit a deal, spending $50 a day on Facebook ads. He says he can buy Christmas for his grandkids and take vacations when he wants.
Steve of Roof 757 says that in the last six weeks he has done about $174,000 to $175,000 worth of roofing from the Facebook leads. In the same stretch before the ads he says he probably did about $40,000. He is converting a general construction company in the Cape Charles area to roofing.
Bryce says they launched about a month ago, spend $50 a day on ads, and are setting 20 to 25 appointments a week. Last week they closed 10 jobs. Asked about revenue in the past month, he says they are floating a little over $200K, with gross margins around 30 to 35 percent.
Dave McKeage of Roof Masters in Maine says earlier lead programs cost $180 to $200 and were not that good. With this system the leads run around $40 to $60. He sold seven to nine jobs in the past winter month and expects about 30 percent of the leads to close once the weather warms. His family has been roofing since '51 and they charge about $500 a square.
Josh says that in less than a month he closed 11 sales and is a little over $105,000. He started around February 21st or 22nd. He had already run HomeAdvisor, pay-per-click, and similar firms with six-month contracts and false promises. He says the first day the ads went on, the leads started coming in.
Tim of Palazzo Restoration in Indiana says every penny he has spent has come back in huge dividends, and that the program has given him record months. He says it requires hardly any of his attention so he can run the roofs. He had been buying shared leads from aggregators; those got expensive and hard to reach. He believes COVID hurt, not helped, and that the same campaign without it would have done even more.
Neil runs a roofing company in Tampa, Florida, insurance restoration and retail. He says profit after commission is $3,000 to $4,000 a job, and at six to eight installs a week that is $18,000 to $24,000 a week in profit, almost 30 installs a month. He says all of those jobs are coming from this system after he had to shut down door-to-door canvassing.
This Florida contractor says the first lead came in three hours after the campaign went active, and that first week they had nine appointments with homeowners they would not have had otherwise. He hopes the marketing will add about $75,000 a week to gross over time. He is in Florida and had been running his own Facebook ads and HomeAdvisor-type sources before.
James was skeptical after splitting from a partner. He tried the $350 first week, got a ton of leads, and kept going. He says he has 10 roofs on the board in three weeks. His one-year goal is 200 roofs; that is a goal, not a result he has already hit.
This contractor says that without these leads they would still make it, but the extra money matters. He figures they close about eight extra roofing jobs a month per location. At about $3,000 profit on a one-day roof and $4,000 to $5,000 on a multi-day, that is about $25,000 to $30,000 a month in profit per location, or around $80,000 a month gross.
This contractor says a Facebook lead came in looking for a retail quote and they converted it to an insurance claim. They sold it for $85,000 and some change. He says he would never have had a shot at that homeowner, Dave, if the homeowner had not seen the Facebook ad. He talks about building trust in the ads instead of just a flashy price.
Jim Rail of Rail Construction says he did a million last year. After a couple of weeks on the system he does not see why he cannot do at least three million this year with the crews he already has, and he does not think five million is unrealistic. He is in Pennsylvania. He says a lot of good leads started coming in once he started with Michael.
Jordan says that since the leads started flowing he hired a salesperson, Matt Bird, and his wife left her job to join the business. January was about $50K and February was $80K, in winter, against a business-plan number of $20K for February. He wants to do a million this year. He says this marketing system is how they are getting all of their business.
This contractor says he has been with the program about seven or eight years. He says without it they would have no leads, and that TV ads and commercials do not pay off like this program. He says without Michael he would not be in business, and that the website and SEO have been a wonderful job.
This general contractor says they have been with Michael about six months after a referral from a mutual friend. Before that they tried five or six marketing companies that oversold and underdelivered. He says onboarding was simple, and since then they have had a steady influx of good-quality leads with a real return.
Paul says the first month of the new campaign sold 10 roofs with $125,000 in sales. He says asking about gutters and a free gutter giveaway has led to upsells, and that homeowners like the honesty on price. He intends to run the campaign all year.
This contractor says the first year they used the system they did a million, last year $2.3 million, and this year they will do about $7 million, possibly more. They had a $960,000 month. They started as two brothers and now have 10 full-time employees plus crews. He says Facebook is number one; TV and billboards have been weak.
This contractor is spending $50 a day and says this month has blown up, with one to two leads almost every single day. His goal this year is at least $1.5 million. He has been going on a few appointments a week at that spend and wants to raise the budget. Erie Metal Roofing is named only as the sales training system he learned, not as his company.
This contractor says the company is up about 30 percent overall. In a rolling 30 days they had 90 asphalt-shingle roofing leads, 26 window leads, and 22 siding leads. They have a seven-person sales team setting about 40 to 50 appointments a week and want more volume so each rep gets more than one or two leads a day.
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