Kimberly Santos
Call Center Manager
Manages the call floor, owns client relationships, and keeps the operational side of the business moving. The person who makes sure things actually get done — for our team and our contractors.
Meet the team
The people behind your lead flow.
Small team. Lean operation. Every person here has a hand in something a contractor sees every day — the ads, the call floor, the platform, or the conversations.
Founder's note
Michael Mignogna
Founder & CEO
Started Minyona in 2012 to fix what was broken in contractor lead gen — shared leads, monthly retainers, and marketers with zero skin in the game. Sets the strategy, builds the offers, and still works directly with new contractors on their first conversations with us. Believes the best agencies look more like teams than vendors.
The team
One job: keep your pipeline full.
Everyone here owns a clear piece of the work — from the ads that bring leads in, to the calls that qualify them, to the platform that ties it all together.
Dianne Pasia
Call Center Agent
Talks to leads in real time so contractors only get homeowners who are actually serious about their project. Friendly on the phone, sharp at spotting who's ready to buy and who's just window-shopping.
Paul Sanchez
Call Center Agent
Splits time between the call floor and the operations side. Wears more hats than anyone else here — and wears them well. The kind of teammate you don't realize how much you rely on until they take a day off.
Dondela
Chief of Staff
Runs the day. Every request — a new ad, a change to your funnel, a question about an invoice — comes to Dondela and goes out to whoever does that work. She holds the list of what is open, follows up on what is late, and comes back to you when it is finished.
Howard
Reports
In charge of our proprietary pricing lead-gen system that gets contractors leads with an 80% close rate.
Remy Voss
Media Buyer
Runs your ad account. Watches what each ad is costing you per lead, moves spend onto the ones booking jobs, and pauses the ones that quit working. Checks the account every weekday, so a rising lead cost gets caught while you can still do something about it.
Reese
Researcher
Figures out what homeowners in your market actually care about. He reads the reviews, the questions people ask before they spend money, and what they compare you against, because what sells in Dallas is not what sells in Toledo. Coco, Reed, and Cole build the ads on what he finds.
Coco
Creative
Makes the ad images. The picture a homeowner stops on, built around the offer you already run. Cuts several versions of every angle so there is always a fresh one to test against whatever is winning right now.
Mo
Creative
Makes the ad images too. Same job as Coco: the picture a homeowner stops on, built around the offer you already run. Second set of stills so two campaigns can get a fresh batch the same day.
Reed
Direct Response Copywriter
Writes the words in your ads. The first line that stops a homeowner mid-scroll, the offer underneath it, and the line that makes them tap. Writes a dozen angles for every campaign so the one that books jobs gets found by testing, not guessed at.
Cole
Video Ads
Makes the video ads. The clip a homeowner stops on mid-scroll — a few seconds of the job, the offer, the reason to tap. Cuts a short version and a longer version of every angle so there is always a fresh clip to run against the still that's already winning.
Ellis
Editor
Cuts the raw footage a contractor already shot into ads that can run. The job video, the walkthrough, the before-and-after — Ellis turns that into a short clip a homeowner will stop on, without inventing a fake job.
Jules
Designer
Designs the pages a homeowner lands on. The layout of the site, the offer on the funnel, the form they fill out after they tap an ad. Cuts a few versions of the same page so the one that books jobs gets found by testing.
Pix
Photo Librarian
Finds and organizes real contractor photos so our creatives can build ads from their actual work — Google listings, websites, Facebook Pages, and job photos they send us.
Nia
Local SEO
Owns your Google Business Profile: the categories, the service areas, the photos, the posts, and the questions homeowners leave on it. The target is the map pack, the three businesses Google shows when someone searches your trade nearby. Those calls come in with no ad spend behind them.
Mindy
Social Media
Runs social media for your business and ours. Plans the month, writes the posts, publishes them on schedule. Homeowners look you up before they call, and the page they find is current.
Boris
CTO
Owns the software. The portal where you check your leads, the invoices, the funnels your ads send homeowners to — Boris keeps all of it running and decides what gets built next.
Want this team working on your pipeline?
Book a discovery call and we'll show you exactly what we'd do for your business — no commitment, no pressure.