The people behind your lead flow.

Kimberly Santos

Call Center Manager

Manages the call floor, owns client relationships, and keeps the operational side of the business moving. The person who makes sure things actually get done — for our team and our contractors.

Dianne Pasia

Call Center Agent

Talks to leads in real time so contractors only get homeowners who are actually serious about their project. Friendly on the phone, sharp at spotting who's ready to buy and who's just window-shopping.

Paul Sanchez

Call Center Agent

Splits time between the call floor and the operations side. Wears more hats than anyone else here — and wears them well. The kind of teammate you don't realize how much you rely on until they take a day off.

Dondela

Chief of Staff

Runs the day. Every request — a new ad, a change to your funnel, a question about an invoice — comes to Dondela and goes out to whoever does that work. She holds the list of what is open, follows up on what is late, and comes back to you when it is finished.

Dagney

Deputy Chief of Staff

Takes the work that needs doing and gets it to the right person. Follows it until it is finished and comes back with the result.

Howard

Reports

In charge of our proprietary pricing lead-gen system that gets contractors leads with an 80% close rate.

Remy Voss

Media Buyer

Runs your ad account. Watches what each ad is costing you per lead, moves spend onto the ones booking jobs, and pauses the ones that quit working. Checks the account every weekday, so a rising lead cost gets caught while you can still do something about it.

Reese

Researcher

Figures out what homeowners in your market actually care about. He reads the reviews, the questions people ask before they spend money, and what they compare you against, because what sells in Dallas is not what sells in Toledo. Coco, Reed, and Cole build the ads on what he finds.

Coco

Creative

Makes the ad images. The picture a homeowner stops on, built around the offer you already run. Makes several versions of every ad image so there is always a fresh one to test against whatever is winning right now.

Mo

Creative

Makes the ad images too. Same job as Coco: the picture a homeowner stops on, built around the offer you already run. A second set of hands on the ad images, so two campaigns can get a fresh batch the same day.

Reed

Direct Response Copywriter

Leads the copy team. Every line of every ad crosses Reed's desk before it runs, and an ad goes back for another pass until the offer is clear and the reason to call is obvious. The result is one voice across all of your ads, written the way a homeowner talks.

Vera

Opening Lines

Writes the first line of every ad. That line has to make a homeowner stop scrolling and read the rest, so it names the problem in the words they already use for it. More homeowners reading the whole ad means more of them filling out your form.

Hal

Ad Copy

Writes the main text of the ad. It explains what you fix, what the homeowner gets when they reach out, and why they should call you instead of the next company on the list. Written to one homeowner at a time in plain language, so the people who click already know what they are asking for.

Cap

Headlines

Writes the headline that sits under every ad image. Each one carries a single idea, and the offer is clear on the first read. A homeowner should know what you do and what they get without reading anything else.

Tess

Text on the Ad Image

Writes the words printed on the ad image itself. They have to be readable on a phone in about a second, so each line says who the ad is for, what they get, and what to do next. The picture gets the homeowner to stop, and these words give them a reason to tap.

Boone

Offers and Proof

Puts your offer into words and backs it up. Lines up the proof a homeowner wants to see before calling a contractor: your reviews, your years in business, your photos of finished jobs. Then writes the ask at the end of the ad, so the next step is a call or a booked appointment instead of a maybe.

Cole

Video Ads

Makes the video ads. The clip a homeowner stops on mid-scroll — a few seconds of the job, the offer, the reason to tap. Cuts a short version and a longer version of every ad so there is always a fresh clip to run against the image ad that is already winning.

Ellis

Editor

Cuts the raw footage a contractor already shot into ads that can run. The job video, the walkthrough, the before-and-after — Ellis turns that into a short clip a homeowner will stop on, without inventing a fake job.

Jules

Designer

Designs the pages a homeowner lands on. The layout of the site, the offer on the funnel, the form they fill out after they tap an ad. Cuts a few versions of the same page so the one that books jobs gets found by testing.

Pix

Photo Librarian

Finds and organizes real contractor photos so our creatives can build ads from their actual work — Google listings, websites, Facebook Pages, and job photos they send us.

Nia

Local SEO

Owns your Google Business Profile: the categories, the service areas, the photos, the posts, and the questions homeowners leave on it. The target is the map pack, the three businesses Google shows when someone searches your trade nearby. Those calls come in with no ad spend behind them.

Mindy

Social Media

Runs social media for your business and ours. Plans the month, writes the posts, publishes them on schedule. Homeowners look you up before they call, and the page they find is current.

Boris

CTO

Owns the software. The portal where you check your leads, the invoices, the funnels your ads send homeowners to — Boris keeps all of it running and decides what gets built next.