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Why You Should Hire a Boutique Marketing FirmAn insider's Guide
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When it comes to the best Internet marketing firms, many believe a boutique marketing firm is the provider of choice. Quite a few associate the word boutique with a small clothing store that sells exclusive items, yet it actually refers to any business that serves a specialized or sophisticated niche. This type of agency tends to be smaller than its competitors, offers more personalized service, and is more cost-effective for the client.
Remember the movie Jerry McGuire? This film is about a boutique sports agency, with Tom Cruise serving in the role as the agent. He offered personalized service, one client at a time, and that’s what a marketing firm of this type strives to do.
Why Companies Need A Boutique Marketing Firm
The marketing industry continues to grow in ways most people never imagined. Twenty years ago, people never would have envisioned smart phones being in the hands of the majority of adult Americans, yet this is where the majority of consumers turn when they wish to obtain information about a product or service. As a result, businesses need to find new ways to market to consumers, making use of cutting-edge techniques such as Google AdWords or SEO campaigns.
As each brand is unique, every marketing campaign must distinguish itself from the crowd. Doing so can be difficult, as consumers are bombarded with ads and information everywhere they go. The boutique marketing firm works to overcome this, using unique strategies to attract attention for their client. A boutique firm develops these strategies, never making use of a cookie-cutter approach.
A Boutique Marketing Agency is the Perfect Size
One reason many business owners state they choose to go with a big agency is they feel a larger group has more resources to assist them. In actuality, these companies are often characterized by inflexibility and inefficiency. When a problem arises, a client may not know who they are supposed to contact because so many people play a role in developing a campaign. In addition, receiving an answer to a question or concern can take longer when working with a large agency, as they are dealing with multiple clients simultaneously. The sheer volume of accounts handled by each individual in the firm can lead to delays, which should be of concern to any business owner.
Boutique firms, in contrast, are recognized for their quick turnaround. When fewer people work on any campaign, it’s easier to know who to contact with a question or concern, and campaigns are usually launched in less time, as there aren’t as many individuals working on the campaign. The approval process for any campaign is easier also, and a campaign can be quickly adapted if it isn’t producing the desired results.
Another benefit of choosing a boutique firm is the client has more control over the services used. With a large company, predetermined packages are typically offered, and a client must choose between these packages, paying for items they don’t need or sacrificing items they do to save money. This isn’t a concern with a boutique marketing agency, as they offer more flexibility in the selection of services.
Large companies work with a variety of clients. As a result, they tend to have less expertise marketing a particular type of business, and because they are more cookie-cutter, local marketing and SEO is difficult. For many companies, however, the target audience is within a specific geographic region. Boutique marketing companies have routinely been shown to offer a better return on investment in these situations, as they know the demographics better and have better connections with people in the area. Furthermore, large agencies tend to become set in their ways and refuse to try new tactics. This isn’t an issue with smaller agencies, as they are known for thinking outside the box. This creativity can be of great importance when it comes to catching the eye of a consumer.
A plastic surgeon, for example, needs to show up on page one for several hundred different search terms to get the leads that bring in the big money. A smaller, agile firm can target those search terms and get the job done.
Cost Savings Seen With A Boutique Firm
One major advantage of boutique firms is the low overhead. Big agencies must be fully staffed to meet the needs of their clients, and they must provide benefits to keep good workers. Rent tends to be expensive on the large offices used by these firms, and their utility costs can be very high. These aren’t issues when a company chooses to make use of a boutique firm.
Employees of the boutique firm work from their own home a majority of the time. For those companies that do maintain office space, the rent tends to be lower, as fewer people need to be accommodated. Many clients are surprised to learn they are speaking to the CEO when they call in to a firm of this type, as these companies often do without the support staff seen with bigger providers. Any savings achieved can then be passed on to the client.
When To Go With A Larger Agency
Certain firms may find they benefit from using a larger provider. Those who wish to stick with ads on TV and the radio, magazine spreads, or billboards may find a larger agency better meets their needs. Those who want to focus on new marketing techniques, such as search engine optimization (SEO) or Search Engine Marketing (SEM), however, should look to a boutique firm for assistance. Successful marketing involves knowing the target audience and what these individuals prefer, and also understanding what Google is looking for, so it’s important to choose a marketing firm that has a strong grasp on the latest and greatest.
Contact a boutique marketing firm (like ours) to learn how they can be of assistance to your company. Don’t assume this type of provider won’t be of benefit. They offer options that were previously unheard of in the marketing industry and may be exactly what you require to move your company forward. This is definitely one option every business should look into when choosing a marketing firm to assist them.