If you have multiple stores, this is a must-watch! Lots of actionable, helpful info!
Anyway so that’s really cool because, people may have been leaving because they didn’t know that this was actually cheaper, than other stores so that keeps them on the website. That’s where it’s really helpful. So this is the TVs page and you can click on any one of the TVs to view the single products and read all about it and all that good stuff. There’s just the sound and everything. Now lets go into the homepage. There’s so much to this website and know if I’m gonna cover it all on this video but directly under these few items that we’re giving people, a glimpse at they can add any one of their videos, if they want from YouTube where they can show their latest TV commercial here. Directly under that is, I call it the social validation section. We have scrolling Google reviews. We made these beautiful review cards that sort of put front and center, some of their most helpful glowing reviews, in these beautiful cards that we made. There’s a call to action to read more reviews. If you click this, it takes you to the reviews page which is just this huge scrolling, list of all of their Google reviews. Not all of them for each location. It’s actually only showing like five to 10 per location and there are hundreds per location but it gives you a really good idea of just how many people love The Big Screen Store. And it’s a really great selling point. You can imagine someone thinking, we’re trying to decide whether or not, they wanna go to The Big Screen Store this weekend. They visit this page and they read, some of these foreign five star reviews and they say, wow, this is really just a fantastic company. We’ve got to at least pop in and see what they have to offer. So this really helps, get people through the door. Below the social validation section is, the deal section which I already showed you. And then there’s the store locator which I already showed you. And then this footer here, which is just, they can subscribe to the newsletter here, if they hadn’t already subscribed in the pop up. There’s the menu and some of their social links, a little blurb here about who created the website, that’s me. And their authorized, they have live chat on the website. So when there’s someone manning this on their end, you can chat live here. Everything is being tracked we have what’s called a Facebook pixel installed on this website so that anyone that’s on the website, we basically slip a tracking device in their pockets so we can show them ads on Facebook. Everything is tracked using Google analytics and goals are set up and vent registering, data is in place so that we know when people are doing, taking certain actions like clicking this deal’s button or visiting the reviews page or submitting a form or subscribing to the newsletter or downloading an offer or whatever. So that’s really it. I mean, there’s more but, it goes into a lot more detailed. Bottom line is if you have a brick and mortar store, even if you don’t have, an E-commerce component like this store has, if you wanna get more people into your door, you have to have a really good experience for them, when they’re doing their research. People don’t just go out blindly on a Saturday with their family and go shopping. They plan where they’re gonna go and, they don’t just run to a store willy nilly after work, in traffic when they could get home and eat dinner and relax. They need a compelling reason to do that and they need to be clear on what they can expect and how to get there and what they have to offer and, whether it’s gonna be worth their time. And the only way people can decide that or at least decide accurately, is if they have all the information at their fingertips. And so a website like this makes deciding whether or not to go to this particular store, kind of a no brainer. It’s like if you’re in the market for a TV and you live within 30 miles of any one of these stores which you can figure out very easily, using the store locator, you’re gonna go. And whereas with their old website, you may not have gone, simply because there wasn’t enough information there, there wasn’t enough in the way of communicating the benefits and the value of actually walking through the door. So with a website like this, The Big Screen Store is much better positioned to move into the future confidently and feeling secure that people will continue, patronizing their store, walking through the doors and buying TVs in person and experiencing the level of service that The Big Screen Store has to offer, apart from the inferior level of service that, you might get at Best Buy, Target, Walmart, buying online like Amazon, stuff like that. So that is the almost 30 minute explanation of what we did here with The Big Screen Store. There’s a lot more, if you have questions feel free to ask and that is it. Have a good one.