Search Engine Optimization (SEO)The most misunderstood digital marketing service...
"We've got a company doing our SEO, whatever that means..."
Oftentimes our first interaction with a potential new client is one of dismay and confusion...
They almost sound exhausted...
Their energy is drained even before we begin talking...
I know that feeling, and I'll tell you exactly where it comes from:
The anticipation of having a long discussion about something you don't know enough about to have a long discussion about in the first place.
So, before you knock SEO, but also before you decide it's what your business might actually benefit from, let's do a super-quick crash course.
Wondering how to go about hiring an SEO company? Download this free ebook:
SEO stands for "search engine optimization," meaning, doing whatever one needs to do so that your company is visible on search engine results pages WITHOUT PAYING FOR ADS.
Let's do an example so that it's more concrete:
Imagine you went to Washington, DC, and stayed in a hotel. After sleeping there for a night you wake up and notice you have bites all over your skin. At first you aren't sure what it's from.
Then it hits you...
It might be bed bugs.
Alarmed and angry, you immediately do some research, and in so doing you learn that you might actually be able to sue the hotel for damages.
So, you need an attorney.
What do you do?
If you're like most people, you do a search on the internet (99% of the time using Google).
You type in bed bug lawyer dc and press enter.
Here's what you see:
In this example, the first listing is actually a client of ours, The Elan Law Firm.
For more about their case study, click here.
So, chances are you'd click the first listing, then maybe the next one or two below it just to get a feel for your options.
That's SEO; getting your company to show up prominently when people search for the services your company offers—without paying Google directly.
To reiterate, that first listing is not an ad. It's an organic listing, and The Elan Law Firm pays ZERO dollars when someone clicks that listing. It's extremely valuable to show up organically like that.
In fact, if The Elan Law Firm were to pay Google for the traffic they get from that #1 listing, it would be tens of thousands of dollars per month!
Is showing up organically in Google something that might help your business? Most likely it is...
But that doesn't mean it's necessarily the right service for you. Interested in learning if it is?
Fill out the form below: