Scrappy Wins Podcast by Michael Mignogna
Listening to a real conversation with a real small business owner about marketing strategies is a fun way to learn. Listen to this episode of Scrappy Wins to see what ... Read More
Are you as annoyed by those squeegee kids in Baltimore as I am? Believe it or not, they can teach us something about marketing. The book I mention in the ... Read More
Every small business owner makes important decisions every day. Some of them are rather difficult. In this episode, I talk about how to make those decisions really easy. Transcript: What’s ... Read More
In this episode, I tell a quick story about a common mistake many business owners make when determining the success of various marketing campaigns....
When creating an offer, we’re always told to think about what’s in it for the customer, but if the customer can’t immediately identify what’s in it for the business, they ... Read More
For small business owners, learning new things isn’t an option; it’s required. But how can we make sure we’re learning new things regularly and efficiently? In this episode, I read ... Read More
I’ve worked with lots of small businesses, and I’ve noticed something… The small businesses who are struggling often have a really weak phone greeting. Are they losing business as a ... Read More
They said they wanted to do biz with you, but now they’re ignoring your calls and emails. WTF…. This email will get them to respond almost EVERY time. AWESOME! Copy ... Read More
Sterling McKinley… What a cool guy. This is him: He liked a few of my LinkedIn posts so I decided to reach out to him to thank him, and asked ... Read More
I imagine I’ll talk a lot more about Park West Gallery because it was such an amazing example of a sales funnel, so here’s part 1 of who knows how ... Read More
I was really pressed for time the other day, so I recorded a podcast from my car, in lots of traffic. The traffic cop was blowing her whistle at me for ... Read More
Photographer Richard Silver is an old friend of mine from NYC, and he and I got to catch up on the phone today. We had a really cool conversation about ... Read More
Have you ever visited a website, then got on Facebook and saw an ad for that website? Freaky, right? It’s actually really easy to do, and super powerful, especially for ... Read More
What if you could know what websites people were on before they landed on your website and made a phone call? What if you could know what page of your ... Read More
This is a pretty whacky episode where I actually read, word for word, a completely INSANE proposal sent to a prospective client of mine by a competing digital agency. It’s ... Read More
There’s a new dental office that I’m working with and they desperately need helping filling their practice with new patients. But it’s not as easy as some think… Most practices ... Read More
“Should we do this digital marketing thing? Will it work? What if it doesn’t? I don’t want to gamble our money…” Those are all legitimate concerns. But there’s a way ... Read More
Getting started with digital marketing isn’t that difficult. For instance, today we filmed some content at PITAMORE, a really awesome Mediterranean restaurant in Baltimore City. Listen to this episode for ... Read More
Want more clients? You need a viral video. But how do you make one and how the heck does it go viral? Those questions answered in this podcast, so listen ... Read More
“Word of mouth is how I get most of my business.” Sound familiar? If you’re a small business owner, you’ve probably uttered those words once or twice. And that’s great! ... Read More
It’s amazing what you can learn from everyday sorts of things. In this case it was a conversation my brother had with my mom. From it we can learn something ... Read More
Are you making this one mistake that causes people to think your business is not professional? Fixing it goes a LONG way. Find out what it is and how to fix it in this episode of Scrappy Wins....
In this episode, I introduce the podcast, telling you what Scrappy Wins is, who I am, and why I'm doing this podcast in the first place. If you're a small business owner and you're looking to get tons of exposure online but don't have...