Should Roofing Contractors Use a Thank You Page or Online Scheduling?
When a homeowner submits your form or survey, what’s the next step? Do you send them to a simple thank you page and follow up later, or do you direct them straight into an online scheduling calendar so they can book a time immediately?
The truth is—both can work. But one method consistently produces better results for roofing contractors. Let’s break it down.
The Thank You Page Approach
For some contractors, especially if you or your sales team want to personally control the follow-up, a thank you page is the simplest option.
A basic version looks like this:
“Thanks! Look out for a call during normal business hours. If it’s after hours, we’ll get back to you shortly.”
This lets you call or text the lead quickly. In fact, reaching out within minutes—even late at night via text—dramatically improves your chances of scheduling and closing the deal. If the homeowner is awake and thinking about their roof, that’s the perfect time to connect.
👉 If you generate roofing leads for your own company or for clients, make sure someone is always ready to follow up right away.
The Online Calendar Approach
Sending leads directly to an online calendar (via HighLevel, Calendly, or similar) creates a completely different experience for the homeowner:
It closes the loop. Instead of waiting for a phone call, the homeowner checks “find a roofer” off their to-do list immediately.
It reduces uncertainty. They know exactly when someone is coming, and they’ll get confirmation texts and emails.
It builds trust. A scheduled appointment feels official, not like another random sales call.
This peace of mind makes scheduling the better choice for most contractors. It transforms cold leads into confirmed appointments and cuts down on no-shows.
The Key: Show Up
One of the biggest lessons from my clients: always show up to scheduled appointments—even if you can’t confirm by phone.
Example: If a homeowner books you for Wednesday at 1pm, and you can’t reach them the day before to confirm, go anyway. In most cases, the homeowner is expecting you. Contractors who stick to appointments, rather than waiting for a callback, consistently close more deals.
Don’t Overcomplicate the Process
Some contractors put up unnecessary barriers: requiring both decision-makers to be home, demanding verbal confirmations, or expecting homeowners to say they’re “ready to buy right now” before even visiting.
That mindset kills opportunities. Roofing is a big-ticket purchase—people shop around. The more chances you give yourself to meet homeowners face-to-face, the more roofs you’ll sell.
Final Recommendation
While a thank you page with fast follow-up can work, online scheduling almost always produces better results. It gives homeowners certainty, frees up your time, and ensures more booked appointments.
If you want to fill your calendar with predictable, exclusive leads, we can help. Minyona specializes in:
Final Thoughts
If a homeowner takes the time to schedule, honor it. Even if they didn’t confirm by phone, they’re likely waiting for you. Show up, listen to their needs, and present solutions. That’s how contractors win more deals and build trust in their community.
