7 Steps to Add Seven Figures to Your Roofing Company with Proven Marketing Systems

What’s up guys, Michael Mignogna here. I’m a roofing marketing consultant, and I’ve helped hundreds of contractors grow their businesses using systems that actually work.

If you’re a roofing contractor who:

• Needs a steady flow of new homeowner clients

• Has tried lead-selling companies (and been burned)

• Has worked with SEO or marketing agencies that failed to deliver

• Relies too much on word of mouth or door knocking

…this article is for you.

I’m going to break down the 7 steps roofing companies can use to add seven figures in revenue. These are the same systems that have helped my clients go from struggling to thriving — closing dozens of roofs per month with consistency and confidence.

Step 1: Define Your Mountain and Own It

The first step is clarity. Stop trying to be everything to everyone. Just like Tom Brady focused only on football, you need to be seen as the roofer in your market.

When homeowners think about roofing, your company should come to mind first. Specialization builds trust — and trust closes deals.

👉 At Minyona, we help contractors dominate their markets with high-quality roofing leads that position them as the trusted local expert.

Step 2: Cut the Junk and Focus on What Works

Too many contractors waste thousands on:

• Shared leads from big-name lead companies

• Junk SEO retainers

• Agencies that keep you guessing

The healthiest roofing companies run laser-focused campaigns where they know exactly how much it costs to get a new client. That’s what allows them to scale predictably.

Step 3: Stop Discounting Your Services

Discounting might win you short-term jobs, but it kills your margins. The harder you work, the less you make.

When you charge what you’re worth, you can provide better service, earn stronger reviews, and actually enjoy running your business.

Step 4: Don’t Just Chase Leads — Close More Deals

It’s not just about the number of leads you generate. Closing percentage matters.

If you close 4 out of 10 appointments today, what happens if you increase that to 5 or 6? Your revenue grows without doubling your workload.

One powerful way to do this is by warming up leads before the sales meeting. Imagine homeowners continuing to see ads about your reputation and trustworthiness after they book an estimate but before you arrive. By the time you show up, they already feel like they know you.

Step 5: Demand Immediate Results

Marketing should not take months to work.

If you launch a campaign and it’s built properly, you should be getting exclusive roofing leads within the first 7–10 days. If you’re paying someone for months without results, it’s time to move on.

👉 Our clients don’t wait around. Whether it’s roofing leads, window leads, or decking leads, we build systems that deliver immediate ROI and fuel long-term growth.

Step 6: Spend More Time Making Customers Happy

When leads are scarce, contractors often cut corners — leading to unhappy clients and bad reviews.

But when you have reliable systems filling your pipeline, you can slow down and focus on delivering excellent work. That’s when you start getting 5-star reviews, referrals, and repeat business.

👉 At Minyona, we help contractors in every trade — from waterproofing to fencing — build reliable systems that free them to focus on quality and service.

Step 7: Learn from Someone Who’s Already Figured It Out

Why reinvent the wheel?

I’ve spent over a decade (and hundreds of thousands of dollars in testing) figuring out what works in roofing marketing. My systems have been proven with roofers across the country.

When you work with me and my team at Minyona, you’re not starting from scratch — you’re implementing a proven roadmap.

Real Client Results

• James went from 1 roof per month to dozens within weeks of starting.

• Tim scaled to $150K+ per month in sales — and even sells over Zoom calls.

• Ed added $4M in revenue his first year.

• Dan went from knocking doors to generating in-house leads that doubled his business.

These are not “get rich quick” stories. They’re the result of proven systems, consistent effort, and roofing companies taking control of their marketing.

Final Thoughts: Your Path to Seven Figures

Roofing doesn’t have to be stressful, unpredictable, or dependent on shady lead companies.

When you put these 7 steps into place, you can:

• Add 10+ roof replacements per month, minimum

• Scale as much as your team can handle

• Charge what you’re worth (and still win bids)

• Build a business you actually enjoy running

If you’re ready to move past junk lead companies and into a predictable, profitable system, Minyona can help.

👉 Start by exploring our roofing leads page to see how we generate exclusive homeowner appointments for roofers.