Michael Mignogna and Team in the Media, Discussing Digital Marketing

Excerpt from “Small Business SEO in 2017: A Survey” on Clutch.co

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“For Michael Mignogna, CEO of Minyona, a boutique Baltimore-based SEO and marketing firm, the focus on backlinks reveals a disconnect between small businesses’ SEO efforts and the ultimate goal of SEO, which is to be found online for your target audiences’ organic search queries.

“’The goal of SEO is to rank highly for search terms real people use to find answers to their questions. So, it’s neither traffic nor backlinks that an SEO expert should be focusing on. … Instead, they should be reporting on which keywords people are actually typing into search, and where the business ranks for those searches.’

“Minyona adds to the chorus of voices in the industry that emphasize integrating various SEO efforts, such as creating content, getting backlinks, and optimizing on-site features, in order to formulate an effective strategy.”

Read the full article, here.

Excerpt from “Standing Out in the Crowd” on Cosmetic Surgery Times

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“Sell Less, Inform More (and Be Patient!)

“Michael Mignogna, CEO of Baltimore-based digital marketing firm Minyona, says standing out in a saturated market like Baltimore requires that plastic surgeons sell less and inform more.

“’In short, if you want to stand out in the plastic surgery world, it’s imperative that you provide helpful content that is geared toward those who are [early in the buyers’ journey],’ Mignogna says.

“Mignogna practiced what he preaches when a Baltimore plastic surgery practice Belcara Health hired Minyona to increase online visibility, and ultimately leads, in the competitive local market.

“’We immediately began SEO, improving their organic search visibility in a big way. And we run Google and Facebook ads,’ he says. ‘There was one problem, though. While we were getting out in front of a lot of people (over five thousand website visitors a month), there was more that could be done in terms of getting visitors to take action on the website.’

Mignogna says, for example, that people would land on the tummy tuck page, but then leave the website. Or they’d read and click around but leave without scheduling a consult.

“’We optimized the site so that people are highly engaged, spending over 2.5 minutes on the site on average,’ he says. ‘But here’s the thing, not everyone is ready to take that plunge. For many, landing on a plastic surgery website is the very beginning of their research about the procedures they might be interested in. It’s way too early to ask them to make a consultation.’

Mignogna and his staff added calls to action to the website, which download helpful pieces of content in exchange for email addresses.

“’Now, Belcara Health gets dozens of leads per week and can nurture those relationships via intelligent email marketing,’ Mignogna says.”

Read the full article, here.

Excerpt from “35 Financial Advisors and Marketing Experts Reveal Their Top Financial Services Marketing Tips” on NG Data

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“Michael Mignogna is the CEO of Minyona, a digital marketing agency based in Baltimore, MD, but serving clients nationally. Michael specializes in SEO according to Google’s best practices, centered around strong content written for human beings. He prides himself on being able to communicate, in layman’s terms, what digital marketing is, what it isn’t, and whether or not it might be beneficial for businesses of all kinds.

“’If you’re a financial planner and you want to attract new clients, use LinkedIn…

“‘More specifically, publish original articles on LinkedIn about real-life financial advice you have that people can benefit from. Organic reach on LinkedIn is currently much higher than other platforms, so you might as well make use of it!

“‘The best part about this strategy is that anyone can do it. You don’t need to learn how to use Facebook or Google Ads, you don’t need to learn how to do SEO on your website, and you don’t need to give yourself a crash course on digital marketing. Assuming you have a LinkedIn profile, all you have to do is write a few paragraphs about something you think others would find valuable.

“‘To get started thinking about ideas, consider writing detailed answers to the most commonly asked questions you get from current clients and potential clients. Answer conversationally, let your personality shine through, and have fun!'”

Read the full article, here.

Excerpt from “7 Marketing Best Practices for IP Law Firms” on IP Watchdog

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“’If a website isn’t mobile-friendly, it’s an issue,’ says Michael Mignogna, CEO, Minyona, a boutique digital marketing agency. ‘Add to that including contact information—phone number, contact form—on the homepage for view on mobile devices, and the results are fantastic. For many attorneys, new clients come by word of mouth, so when those people find the website, it’s important that they can easily reach out.’

“Establishing a quality website that has a mobile responsive design and loads fast will do a lot for an IP firm seeking a high SEO ranking. And it should be done before spending thousands of dollars a month on other types of marketing, according to Mignogna. ‘All our law clients have benefited from simply having a beautiful, simple-to-use website that is mobile friendly,’ Mignogna says.”

Read the full article, here.

Excerpt from “Ask The Thought Leaders: What’s the Future of Email Marketing?” on Future of Everything

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“’I suspect that email will cease to exist as we know it today. In 10-15 years, if Moore’s Law persists (Ray Kurzweil thinks it will), artificial intelligence will be self-aware. The ability of computers to learn your preferences, habits, etc., will be so powerful that email will essentially be able to read itself and respond appropriately. The real question is, in 10-15 years, where will administrative assistants be?’”

Read the full article, here.

Excerpt from “24 Business Owners’ Hard-Hitting Work Ethic Quotes to Keep You Motivated” on Fundera Ledger

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“The question isn’t who is going to let me; it’s who is going to stop me.”

“’This Ayn Rand quote shows how starting and running a small business is very much like a battle—there are obstacles that seem impossible at times. It’s nice to be able to take a deep breath, center yourself, and think about your heroes—the businesspeople and accomplished individuals who’ve succeeded—and therefore remind you that you can, too.’”

Read the full article, here.

Excerpt from “32 SEO Tips to Drive Traffic to Your Business Website” on InvoiceBerry Blog

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“You don’t need to have SEO knowledge to get started on the right foot. What you do need to have is a website with a blog, and that blog should consist of answers to commonly asked questions.

“For instance, if you’re an HVAC company and you want to begin ranking for keywords pertaining to ‘ac repair,’ start writing blog posts about AC repair that answer questions you get from clients and potential clients on a regular basis.

“A good rule of thumb: If people are regularly asking you certain questions, chances are they’re also asking Google those questions. If you answer those questions really well on your blog, Google might just show you on the first page.”

Read the full article, here.

Excerpt from “3 Keys to Pitch an Idea Successfully” on LucidChart Blog

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“Put simply, pitching an idea will only be exciting to your team if it’s exciting to you. Sure, a bit of showmanship never hurts—and though you may be excited, it may not be apparent if you aren’t comfortable letting yourself emote—but always start by asking yourself, “Does this excite me?” If not, maybe it’s not that great of an idea. Or maybe you just haven’t yet had your morning coffee…”

Read the full article, here.