Michael Jaskulsky: Oh hey how are ya?
Michael Mignogna: What’s up? what are you doing?
Michael Jaskulsky: One of our clients, an attorney, specializes in bed bug law and we’re writing a blog post on how to know if you’ve been bitten by bed bugs, so I try to find a relatively not so graphic photo of somebody who’s been bitten by bed bugs and it’s pretty difficult. We use stock imagery here and there on certain blog posts and there really isn’t much there, so I had to search Google which is always iffy when you’re searching deformities, bites, or other maladies.
Michael Mignogna: Why are we doing a blog post about how you know if you’ve been bitten by bed bugs for a lawyer’s website?
Michael Jaskulsky: So, we try to answer as many questions as possible about what people are searching for related to our client’s industry. So for this client who specializes in bedbug law, people aren’t necessarily always only searching for bed bug lawyers. People earlier in, essentially, the funnel are searching for if they’ve been bitten by a bed bug or what to do if they’ve been bitten by a bed bug, or where they can find bed bugs. So we try to capture all of that information, all of the answers to those questions, and catalogue them in this blog particularly so that when someone searches for anything related to bed bugs, whether it’s about bed bug law or just a question about bed bugs our client has the information.
Michael Mignogna: What advice would you give to a lawyer who doesn’t have a digital agency working for them in order to produce more content that could land them on the first page for different search terms?
Michael Jaskulsky: It’s really about answering the questions that people are asking related to the topic… As you’ve stated yesterday in your video blog, just go down to the bottom of the search engine results page and see what related search terms Google provides. If you typed in “have I been bitten by a bed bug?,” you just go down to the bottom of the first page there are six to eight relevant search queries that one should capture if they’re trying to rank for that specific initial search term. That’s one easy way to do it without having to do intensive keyword research which, hiring a digital agency, they would provide.
Michael Mignogna: And where do you put that content? Do you write a blog, build a page? What’s the difference?
Michael Jaskulsky: So I mean there really is no difference, initially… For our specific client we have a page about bed bug law, just a general page talking about that. But the blog acts as that catalog to house all the additional information you want to put out there and capture… So in this case having a blog post, “How do You Know if You’ve Been Bitten By Beg Bugs,” technically you could have it on the main page, but since the main page is already two to three thousand words long, we wanna section it out so it can be easily navigatable (not a word). So that it’s just easy to access and to find. So, by having this blog and having all the different questions—the frequently asked questions catalogued, within categories on the blog, it’s easy to find.
Michael Mignogna: Great. Let’s look at some of these pictures. Gross. So, just to wrap things up… Think about the keywords you want to rank for, type them into Google, scroll down to the bottom, look at the related searches, write that list down somewhere, and produce content that answers those related searches. In how many words? Like 300? 500? A thousand?
Michael Jaskulsky: Industry standard is no less than 300 words, but the more the better. It’s been shown that blog posts that are two thousand words tend to rank higher, but it’s not a prerequisite. I would say at least 300 words.
Michael Mignogna: As long as it does a good job at answering the question. Cool. That helps! Guys, after watching this video, feel free to ask us questions in the comments. Michael will answer them personally. He’s up all night.
Michael Jaskulsky: I’ll be here looking at bed bug pictures.
Michael Mignogna: Perfect. See ya.