For Your Next Website, Do THIS

Michael MignognaDesignLeave a Comment

Look at your business’s website on your computer. How does it look? Now look at it on a mobile device. Do you have to zoom in and out to read everything? Are there flash components that don’t work at all? Chances are, your website is not built with mobile in mind, and according to Hubspot, that’s a huge issue, because over 61% of people say they have a better opinion of brands that offer a good mobile experience. Since mobile … Read More

The Secret to Succeeding at Content Marketing

Michael MignognaMarketingLeave a Comment

Successful Online Marketing

With 70 percent of content marketers creating an increased amount of content from a year ago, if you’re not already involved in content marketing, you need to get on board or risk falling behind. The focus on creating new, interesting, and relevant content grows stronger every day, and in 2015, it’s set to gain even more power. There’s more to succeeding with online content than creating it though. A successful content marketing strategy is necessary for any company hoping to succeed in … Read More

Promoting Your Content Effectively

Michael MignognaMarketingLeave a Comment

promote your content online

Although you spend time researching and writing quality content designed to create interest in your products, business, and/or services, it’s a futile endeavor without proper promotion. Generating online content without gaining website traffic, readers, sales leads and click-throughs becomes frustrating and discouraging. All that time designing infographics that present your content quickly, clearly, and simply, studying trends in your particular market to create pertinent blogs posts, and writing engaging eBooks pays off when you also take the time to create … Read More

Content Marketing: What it is, Why You Need it, and More…

Michael MignognaMarketingLeave a Comment

Everyone has heard about content marketing, but some business owners or marketing directors may still be a little fuzzy about what constitutes great content marketing. Content marketing is a crucial part of promoting a business and can reap tremendous rewards if done properly. Unfortunately, a poorly-thought-out content marketing effort is almost certain to lead to disappointing results. As in many areas of life, getting the details right is the key to success. Here is a closer look at the core … Read More

Get Discovered in Local Search: 11 SEO Tips

Michael MignognaMarketingLeave a Comment

With more and more people turning to search engines to find the products and services they need, it’s becoming increasingly important to make sure that your business shows up in local search results. If you’re trying to put your business on the search engine map, here are 11 SEO tips to help improve your online visibility, so that the next time someone searches for what you have to offer, you’ll be there at the top. #1: Don’t Use Online Advertisements … Read More

8 Ways to Promote your Blog Content

Michael MignognaMarketingLeave a Comment

We recently came across a great blog post about 8 methods for promoting your blog content. Here’s an excerpt: You just wrote the greatest blog post ever. You hit publish and you’re ready for a day full of content promotion traffic. However, two hours after you’ve published your best blog post ever, it has hardly gotten any hits. Writing incredible content is only the first step in running a successful blog. While you’re still building your blog, you can’t simply … Read More

3 Reasons Your Website Needs a Blog

Michael MignognaMarketingLeave a Comment

Here are three reasons your website needs a blog: 1. In terms of what it means to do “marketing” for your business, the web has changed the rules. David Meerman Scott points this out in his book The New Rules of Marketing & PR: “Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.” In other words, you’re selling yourself short … Read More

How to Run a HORRIBLE Google AdWords Campaign

Michael MignognaMarketing1 Comment

One of the things we do here at MINYONA is help companies properly advertise with Google, and lately, we’ve been running into small and medium-sized businesses (SMBs) that have been wasting thousands of dollars a month having shady companies run their campaigns. Here are 4 things we noticed right off the bat with one of the SMBs we’ve been working for when we audited their AdWords campaign as run by Shady Company: No Disclosure Regarding Commission One of the first … Read More