With 70 percent of content marketers creating an increased amount of content from a year ago, if you’re not already involved in content marketing, you need to get on board or risk falling behind. The focus on creating new, interesting, and relevant content grows stronger every day, and in 2015, it’s set to gain even more power. There’s more to succeeding with online content than creating it though. A successful content marketing strategy is necessary for any company hoping to succeed in … Read More

Although you spend time researching and writing quality content designed to create interest in your products, business, and/or services, it’s a futile endeavor without proper promotion. Generating online content without gaining website traffic, readers, sales leads and click-throughs becomes frustrating and discouraging. All that time designing infographics that present your content quickly, clearly, and simply, studying trends in your particular market to create pertinent blogs posts, and writing engaging eBooks pays off when you also take the time to create … Read More

Everyone has heard about content marketing, but some business owners or marketing directors may still be a little fuzzy about what constitutes great content marketing. Content marketing is a crucial part of promoting a business and can reap tremendous rewards if done properly. Unfortunately, a poorly-thought-out content marketing effort is almost certain to lead to disappointing results. As in many areas of life, getting the details right is the key to success. Here is a closer look at the core … Read More

With more and more people turning to search engines to find the products and services they need, it’s becoming increasingly important to make sure that your business shows up in local search results. If you’re trying to put your business on the search engine map, here are 11 SEO tips to help improve your online visibility, so that the next time someone searches for what you have to offer, you’ll be there at the top. #1: Don’t Use Online Advertisements … Read More

We recently came across a great blog post about 8 methods for promoting your blog content. Here’s an excerpt: You just wrote the greatest blog post ever. You hit publish and you’re ready for a day full of content promotion traffic. However, two hours after you’ve published your best blog post ever, it has hardly gotten any hits. Writing incredible content is only the first step in running a successful blog. While you’re still building your blog, you can’t simply … Read More

Here are three reasons your website needs a blog: 1. In terms of what it means to do “marketing” for your business, the web has changed the rules. David Meerman Scott points this out in his book The New Rules of Marketing & PR: “Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the media. But the web has changed the rules.” In other words, you’re selling yourself short … Read More