Julia Bender, our new Art Director, recently joined the team and so far she’s hit the ground running. We have a lot of new website projects in the works, and … Read More
Writing for Social Media: Tips for Different Platforms
Since social media was introduced nearly 15 years ago with the advent of MySpace, businesses have begun using these platforms for everything from customer engagement to marketing. While it is … Read More
3 Ways Social Media Has Changed the Marketplace
When the internet was in its infancy, back in the days of chat rooms, when there were more browsers to choose from than boy bands of the 90’s, no one … Read More
How to Build an Effective Sales Team: 3 Things We Have Learned From Sports
From the Super Bowl Champion New England Patriots to the NCAA champion North Carolina Tar Heels (sorry Baltimore sports fans), there are examples everywhere of coaches who not only assemble … Read More
How to Structure Your Online Store for eCommerce SEO
In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that … Read More
How to Tell if the SEO Company You’ve Hired is Ripping You Off
SEO (Search Engine Optimization) is a term that is used describe any efforts made to encourage and convince search engines (primarily Google) to show a particular website high up in … Read More
4 Communication Pitfalls to Avoid When Talking to Potential Clients
Whether you’re selling, public speaking, networking, or having a casual conversation with a friend, you want to delight your audience with substance. Regardless of how many individuals you’re speaking to … Read More
5 Huge Mistakes to Avoid When Marketing Your Business on the Internet
All to often, marketing takes a backseat to all the other day to day tasks that have to get done for the ship to stay afloat. It’s not that marketing … Read More
7 Ways to Build Trust in a Business Relationship
Building trust is imperative when it comes to making sales and conducting business. It doesn’t matter how good your products or services are if people don’t trust you to execute. … Read More
This One Strategy will Empower Your Employees to Make Smart Decisions
As a business owner or Manager, your job relies—in large part—on managing various staff, communicating which tasks need to be completed, and how it’s all to be done. Chances are, … Read More