distracted dog on social media

3 Ways Social Media Has Changed the Marketplace

Michael Mignogna Marketing 0 Comments

When the internet was in its infancy, back in the days of chat rooms, when there were more browsers to choose from than boy bands of the 90’s, no one could imagine the advent or impact of social media. Today, not only has it changed the way we communicate with one another, it has dramatically altered how companies market their …

Complete Guide to eCommerce Website Structure SEO

How to Structure Your Online Store for eCommerce SEO

Michael Mignogna Marketing 2 Comments

In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that it shows up at the top in Google Search? Specifically, this blog post will address four important website challenges: How should you organize the navigation bar? How should you organize …

audit the work your seo company is doing

How to Tell if the SEO Company You’ve Hired is Ripping You Off

Michael Mignogna Marketing 0 Comments

SEO (Search Engine Optimization) is a term that is used describe any efforts made to encourage and convince search engines (primarily Google) to show a particular website high up in search results for given search terms. In other words, SEO is a collection of best practices that get your website on the first page of Google for the search terms people …

communication pitfalls to avoid

4 Communication Pitfalls to Avoid When Talking to Potential Clients

Michael Jaskulsky Sales 0 Comments

Whether you’re selling, public speaking, networking, or having a casual conversation with a friend, you want to delight your audience with substance. Regardless of how many individuals you’re speaking to (from a one-on-one conversation to a large venue filled with 500+ people), those people have given you something that cannot be recovered…their time. You should never waste their time by …

building trust in a business relationship

7 Ways to Build Trust in a Business Relationship

Michael Mignogna Sales 0 Comments

Building trust is imperative when it comes to making sales and conducting business. It doesn’t matter how good your products or services are if people don’t trust you to execute. And chances are, if you are falling short on developing trust, your services and products probably aren’t as good as they could be anyway. In the book, Enchantment, by Guy …

How to use the yoast seo plugin

Step by Step Guide for Using Yoast SEO Plugin on Your Website

Michael Jaskulsky Marketing 0 Comments

Before you start reading this post, it’s important to have your Yoast SEO Plugin configured correctly. We will do that for you for free: SCHEDULE A TIME FOR ONE OF OUR SEO GENIUSES TO CONFIGURE YOUR SEO PLUGIN FOR FREE Now that you understand how to set up the Yoast SEO plugin correctly, we would like for you to understand …