Complete Guide to eCommerce Website Structure SEO

How to Structure Your Online Store for eCommerce SEO

Michael Mignogna eCommerce, SEO 2 Comments

In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that it shows up at the top in Google Search? Specifically, this blog post will address four important website challenges: How should you organize the navigation bar? How should you organize …

communication pitfalls to avoid

4 Communication Pitfalls to Avoid When Talking to Potential Clients

Michael Jaskulsky Running a Business, Sales 0 Comments

Whether you’re selling, public speaking, networking, or having a casual conversation with a friend, you want to delight your audience with substance. Regardless of how many individuals you’re speaking to (from a one-on-one conversation to a large venue filled with 500+ people), those people have given you something that cannot be recovered…their time. You should never waste their time by …

building trust in a business relationship

7 Ways to Build Trust in a Business Relationship

Michael Mignogna Running a Business, Sales 0 Comments

Building trust is imperative when it comes to making sales and conducting business. It doesn’t matter how good your products or services are if people don’t trust you to execute. And chances are, if you are falling short on developing trust, your services and products probably aren’t as good as they could be anyway. In the book, Enchantment, by Guy …

How to use the yoast seo plugin

Step by Step Guide for Using Yoast SEO Plugin on Your Website

Michael Jaskulsky SEO 0 Comments

Before you start reading this post, it’s important to have your Yoast SEO Plugin configured correctly. We will do that for you for free: SCHEDULE A TIME FOR ONE OF OUR SEO GENIUSES TO CONFIGURE YOUR SEO PLUGIN FOR FREE Now that you understand how to set up the Yoast SEO plugin correctly, we would like for you to understand …

how to optimize local search ranking factors

Why Local Search Ranking Factors Are So Important

Michael Mignogna Digital Marketing, Local SEO 0 Comments

Local search ranking factors are important for any business with a brick and mortar store because of how Google Search Engine Results Page (SERP) is organized. But before we get into all of that, let’s first touch on what local search ranking factors consist of in the first place. What are the local search ranking factors? Local search ranking factors …

SEM Stands For

SEM Stands for Search Engine Marketing, & it Can Grow Your Business

Michael Mignogna PPC, SEM 0 Comments

We used to talk about SEM in meetings with potentially new clients and completely forget that “SEM” means literally nothing to most people. We’d be midway through our speech and the client would say, “SEM stands for…?” Now, we share what SEM stands for before we begin talking about the benefits of an awesome SEM campaign. So, what does SEM …