Transcript to Video: I guess the question you’re asking is, “if I stopped doing it for 4 months, would I lose rankings and would I lose traffic?” Client: And the answer would be yes. It would be yes but not immediately. You wouldn’t lose it the first 4 months, you’d lose it the second 4 months. Because it takes time …
What are wireframes and why are they important?
One important stage of the interface design process is turning any type of inspiration, ideas, or sketches of your interface into wireframes. Wireframes provide a hierarchy of information to your design. They help to prioritize content in order to determine how much space should be allocated to different types of content. There are generally two types of wireframes: low fidelity …
We Designed A New Logo For Our Company. Here’s How We Did It.
Julia Bender, our new Art Director, recently joined the team and so far she’s hit the ground running. We have a lot of new website projects in the works, and in our spare time, we are giving our company a rebrand—with a new logo, and eventually a brand new website. And Julia is spearheading the whole thing. One of her …
Writing for Social Media: Tips for Different Platforms
Since social media was introduced nearly 15 years ago with the advent of MySpace, businesses have begun using these platforms for everything from customer engagement to marketing. While it is tempting to reuse the same content from one social media site to another, each provides unique opportunities to reach new customers, interact with current users, and create attention-grabbing content. Facebook …
3 Ways Social Media Has Changed the Marketplace
When the internet was in its infancy, back in the days of chat rooms, when there were more browsers to choose from than boy bands of the 90’s, no one could imagine the advent or impact of social media. Today, not only has it changed the way we communicate with one another, it has dramatically altered how companies market their …
How to Build an Effective Sales Team: 3 Things We Have Learned From Sports
From the Super Bowl Champion New England Patriots to the NCAA champion North Carolina Tar Heels (sorry Baltimore sports fans), there are examples everywhere of coaches who not only assemble the greatest teams in sports but guide them to titles year after year. The question then becomes, what do they do differently and how can that tactic be applied to …
How to Structure Your Online Store for eCommerce SEO
In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that it shows up at the top in Google Search? Specifically, this blog post will address four important website challenges: How should you organize the navigation bar? How should you organize …
How to Tell if the SEO Company You’ve Hired is Ripping You Off
SEO (Search Engine Optimization) is a term that is used describe any efforts made to encourage and convince search engines (primarily Google) to show a particular website high up in search results for given search terms. In other words, SEO is a collection of best practices that get your website on the first page of Google for the search terms people …
4 Communication Pitfalls to Avoid When Talking to Potential Clients
Whether you’re selling, public speaking, networking, or having a casual conversation with a friend, you want to delight your audience with substance. Regardless of how many individuals you’re speaking to (from a one-on-one conversation to a large venue filled with 500+ people), those people have given you something that cannot be recovered…their time. You should never waste their time by …
5 Huge Mistakes to Avoid When Marketing Your Business on the Internet
All to often, marketing takes a backseat to all the other day to day tasks that have to get done for the ship to stay afloat. It’s not that marketing isn’t important—it obviously is—but there are only so many hours in the day. Therefore, when deciding to market your business, it’s really scary to think about all the mistakes you …