How To Handle Being Ghosted By A Potential Client

Michael MignognaSalesLeave a Comment

Working hard to win someone’s business takes a lot of effort. You set up a time to talk on the phone to do a discovery call where you learn what it is they do, and what it is they’re hoping to accomplish.

That meeting goes well so you schedule another call where you talk strategy and attainable goals.

And after agreeing on a strategy you build a proposal with everything you agreed on, send it to them, and…

It’s okay… Maybe they’re busy. So you email them again. And then you call. And still nothing.

You send one more email to make sure they got the other emails and calls.

And nothing…

What do you do?

Most people would give up. But there’s an email you can send that gets a response most of the time. For us, two separate prospective clients answered the email within six minutes.


Here’s the email template:


I’m writing to follow up on my email and voicemail. We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help.

[Your Name]

Feel free to copy and paste that and use it yourself!

Oh, and the subject line is this:

Permission to close your file?