How To Handle Being Ghosted By A Potential Client

Michael Jaskulsky Sales 0 Comments

Working hard to win someone’s business takes a lot of effort. You set up a time to talk on the phone to do a discovery call where you learn what it is they do, and what it is they’re hoping to accomplish.

That meeting goes well so you schedule another call where you talk strategy and attainable goals.

And after agreeing on a strategy you build a proposal with everything you agreed on, send it to them, and…

It’s okay… Maybe they’re busy. So you email them again. And then you call. And still nothing.

You send one more email to make sure they got the other emails and calls.

And nothing…

What do you do?

Most people would give up. But there’s an email you can send that gets a response most of the time. For us, two separate prospective clients answered the email within six minutes.

Amazing.

Here’s the email template:

[Name]

I’m writing to follow up on my email and voicemail. We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help.

[Your Name]
[Signature]

Feel free to copy and paste that and use it yourself!

Video Transcript:

Oh hey. How are ya?

So today something amazing happened.

We have some prospective clients who we sent proposals to that essentially have ghosted on us.

You put all this effort into doing the necessary research and giving them a strategy that you know will work for them.

Just to be ghosted and you never hear from them again.

So I did a little research because I wanted to send one last email to them—it was two prospective clients in particular.

To just get a response, close the loop, and either be done with it, or hopefully something will happen.

So I did a little research and I found an email template from HubSpot claiming they have a 76% success rate for responses in this type of situation.

Here’s what the email says… First, insert the client’s name…

“I’m writing the followup to my email and voicemail” (in this case I’m just saying “email” because I didn’t leave a voicemail).

“We’re in the process of closing files for the month. Typically, when we haven’t heard back from someone, it means they are either really busy or aren’t interested.”

“If you aren’t interested, do I have permission to close your file?”

“If you are still interested, what do you recommend as next steps? Thanks for your help.” …Simple

So, I used it, and lo and behold, SIX MINUTES LATER both clients responded. Thankfully they didn’t say “no.” They wanted to continue the conversation.

It’s fascinating. I can’t believe it. I can’t believe that after weeks of nothing, the clients get back to me six minutes after I send this email.

If you want to check out this email template, click the link below.

Use it yourself. It’s amazing. Hopefully this doesn’t happen to us often, but if it does, I’m gonna use this again.