On this page, I'll keep a running list of questions I often get when talking to roofing contractors about how I help them get roofing leads that they can close into new clients
When roofing contractors want to use our system for finding new customers, they often ask how we choose the areas to target.
We do this by looking at a map together on the onboarding call and figuring out the best places to advertise based on where you want to work.
We keep it simple so Facebook understands where to show your ads.
This is important because it helps our system work better than other systems that end up with targeting that's way too confusing.
Contractors often ask us if our marketing system is right for them and one of their common questions is, "How much money does it cost to advertise?"
Our recommendation is to spend at least $50 each day on your ads.
But, the more money you spend on advertising, the more people you'll reach in your service area each day.
It's like a game of numbers - the more people you reach, the more chances you have of getting new customers, as long as your message is clear and resonates with people who live in your area.
Our clients who spend $50 per day on the ad spend typically get 30-60 leads per month, depending on the time of year, location, weather, etc.
That is usually enough leads to close a handful of deals their first month to make a really good ROI, and then the months following are even better as some of the leads from the prior months begin crossing the finish line.
I recorded a video that explains how so many marketers totally screw up Facebook ads.
Watch it and you'll understand why my Facebook and Instagram lead generation system works where others don't.
But here's the reader's digest version:
Facebook has a terrible flaw.
It knows how to get you leads, but it has no idea if the quality of the leads is good or bad, unless you tell it.
What our system does is, after a lead comes in, it automatically tells Facebook's ad platform if it is likely a good lead or a bad lead.
If it's likely a bad one, it essentially says to Facebook, "Thanks for the effort, but this is not the kind of lead we want. Stop wasting our money showing people like this our ads."
And when a lead is likely good, it essentially says to Facebook, "This is what we want. Spend our money showing our ads to people like this person."
When a homeowner fills out a form or questionnaire on the landing page we create for you, their information is immediately emailed and texted to you.
Additionally, every single lead you get with our system is automatically added into a Google Spreadsheet that you have access to so you can see all the leads you ever get with our system.
Bonus: We can send the leads directly into your CRM if you're using one so you don't have to manually enter them.
Yep! We configure this on the onboarding call.
A CRM, or Customer Relationship Management system, is a computer program that helps companies keep track of their interactions with customers. It's like a digital notebook that keeps all the information in one place, such as names, phone numbers, email addresses, and notes about what was discussed during each conversation. This helps companies remember who their customers are and what they need, so they can provide better service and sell more products or services to them. Think of it like a digital assistant that helps companies stay organized and remember important details about their customers.
If you don't have one, good! Because we have one that we think is the best in the industry, and if you are our client you get to use it at no additional cost to you!
Your website sucks?
Hopefully that means you didn't waste thousands of dollars on having it built.
The fact of the matter is this:
No one cares that your website sucks except you.
Homeowners simply want to buy roofs and other contracting services from people they trust.
As long as you have a website, that's almost always good enough in the event a person does a quick search to make sure you're legit.
And it won't negatively affect any of the advertising we do for you because instead of sending traffic to your website, we send it to custom-built landing pages that we build for your advertising campaign that we know work to get leads.
Nope. We actually LOVE bringing on clients who are just starting out because we have a complete setup option to get you up and running without all the hiccups associated with having your digital stuff spread out amongst several companies.
We can build your website, Facebook business page, Google business profile, and more.
Plus, we integrate all of it with our CRM that you can use at no additional cost to you so long as you are enrolled in our marketing system.
Jordan, a client of ours, started with nothing and now runs a successful roofing company.
He was even able to hire his wife so she could quit her other job, plus he hired a salesperson.
Watch the testimonial video HERE.
Once you enroll in our program, the next step is to complete the onboarding call.
You're usually able to schedule that within a day or so of enrolling.
After that onboarding call, we have everything created and sent to you for approval within one week, but it's usually ready for your approval in 2-5 days.
Once you approve of everything, we turn the ads on and your first leads usually start coming in in the first 24 hours.
So, if you enroll with us today, for instance, and scheduled your onboarding call with us for 2 days from now, you'd have leads coming in as early as 4 days from now.
That's one of the best things about Facebook ads that actually work.
unlike SEO or other marketing services, our leads system works instantly.
No waiting months for things to "warm up."
Nope. Most of our clients spend their time in the field and running their contracting company.
They aren't "computer guys."
They're craftsmen and salesmen, not techies.
We make it simple by running a really efficient onboarding call to get things going.
After that Zoom call, you don't need to do anything except get in touch with the leads that come in and sell your services. Simple.
We don't want to take money from people who don't make money using our services.
So we have a very simple guarantee:
After the first month, if you want your money back for whatever reason and don't want to work with us anymore, we guarantee we will refund you our fee.
Lots. Click HERE and watch them.
Our clients tell us that watching them was the reason they ended up wanting to work with us, and for good reason.
They are long-form interviews, basically, where I talk at length to my actual clients about what it's like to work with me and use the system I created.
Check them all out, HERE.