Do SEO All By Yourself Using Google’s Related Searches

Michael MignognaMarketingLeave a Comment

Alright I have an SEO tip for all of you with websites for your business or whatever your website’s for. If you’re looking to rank for a search term, a search phrase like “business in Baltimore” or whatever the type of business is, what you want to do is you want to type that search term into Google and press enter and see what shows up.

Scroll all the way down to the bottom of the of that first page of Google search results and there’s a part that says related search terms. Those related search terms are what people oftentimes type in after the initial search term—that first search term that you put into Google.

So, it stands to reason that Google would want to show their answers on the first page that address, not only the initial search term but also what people search for as their second, third, or fourth search after that initial search.

Google, being in the business of giving people the best answers to their questions, they don’t want people to have to go back to search to find what it is they’re looking for. They’d really prefer to show them a website that answers, not only the initial search, but also to all the followup questions that you tend to ask after that initial search was made.

And that’s what those related search terms are on the bottom of the first page of Google search results. What does that mean for you? What it means for you is when you create a page that addresses that initial searched term, include on that page parts that address the related terms on the bottom of that search results page and that could increase your chances of showing up on the first page of Google for that additional search term.

That’s the tip. Comment below if you have any questions.

Have a great day =)