distracted dog on social media

3 Ways Social Media Has Changed the Marketplace

Michael Mignogna Marketing 0 Comments

When the internet was in its infancy, back in the days of chat rooms, when there were more browsers to choose from than boy bands of the 90’s, no one could imagine the advent or impact of social media. Today, not only has it changed the way we communicate with one another, it has dramatically altered how companies market their …

Complete Guide to eCommerce Website Structure SEO

How to Structure Your Online Store for eCommerce SEO

Michael Mignogna Marketing 2 Comments

In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that it shows up at the top in Google Search? Specifically, this blog post will address four important website challenges: How should you organize the navigation bar? How should you organize …

audit the work your seo company is doing

How to Tell if the SEO Company You’ve Hired is Ripping You Off

Michael Mignogna Marketing 0 Comments

SEO (Search Engine Optimization) is a term that is used describe any efforts made to encourage and convince search engines (primarily Google) to show a particular website high up in search results for given search terms. In other words, SEO is a collection of best practices that get your website on the first page of Google for the search terms people …

How to use the yoast seo plugin

Step by Step Guide for Using Yoast SEO Plugin on Your Website

Michael Jaskulsky Marketing 0 Comments

Before you start reading this post, it’s important to have your Yoast SEO Plugin configured correctly. We will do that for you for free: SCHEDULE A TIME FOR ONE OF OUR SEO GENIUSES TO CONFIGURE YOUR SEO PLUGIN FOR FREE Now that you understand how to set up the Yoast SEO plugin correctly, we would like for you to understand …

how to optimize local search ranking factors

Why Local Search Ranking Factors Are So Important

Michael Mignogna Marketing 0 Comments

Local search ranking factors are important for any business with a brick and mortar store because of how Google Search Engine Results Page (SERP) is organized. But before we get into all of that, let’s first touch on what local search ranking factors consist of in the first place. What are the local search ranking factors? Local search ranking factors …

SEM Stands For

SEM Stands for Search Engine Marketing, & it Can Grow Your Business

Michael Mignogna Marketing 0 Comments

We used to talk about SEM in meetings with potentially new clients and completely forget that “SEM” means literally nothing to most people. We’d be midway through our speech and the client would say, “SEM stands for…?” Now, we share what SEM stands for before we begin talking about the benefits of an awesome SEM campaign. So, what does SEM …

hermit strudel cover photo

How We Got on the First Page of Google, & Why it Doesn’t Matter

Michael Mignogna Marketing 0 Comments

Here’s a typical conversation you might have with an SEO company who wants you to hire them: You: So, can you show us some keywords you’ve gotten on the first page for? SEO Company: Yeah. We got ourselves on the first page for the keyword “seo improvement plate,” see? That’s us, at the top. You: What’s “seo improvement plate?” SEO …

Easy Way To Figure Out What Keywords Are Best For Your Business

Michael Mignogna Marketing 0 Comments

If you’re looking to get more leads for your business, it’s important to know what people are actually entering into Google Search. Then and only then can you begin optimizing your website so that it shows up when people enter those searches. But how do you know what people are actually searching for? Do you go around asking people? Do …