Get Google Reviews For Your Business – A Step By Step Guide

Michael MignognaMarketing, ReviewsLeave a Comment

Get Google Reviews - A Step By Step Guide

Did you know that 52% of consumers say that positive reviews make them more likely to purchase a product or service, and only 28% of consumers say that they base their decision on location or price. So, for those of you whose products and services are not the cheapest in your industry, you can rest easy (if your product or service is actually good, and if you have the reviews to back it up). So, you need more Google reviews… But … Read More

You Don’t Need New Social Media Software. You Need Good Content.

Michael MignognaMarketingLeave a Comment

You Need Good Content

A client of ours recently asked me if they should be using various social media software. Like HootSuite, Nuvi, etc. Here’s my response: -begin- I’m familiar with both tools and other tools like them. The thing is… The tools themselves are always touted as the magic pill that all of the sudden launches your social media strategies into the stratosphere. But the fact is that no tools are worth anything if the content you’re sharing is weak. HootSuite, which we … Read More

Writing for Social Media: Tips for Different Platforms

Michael MignognaMarketingLeave a Comment

writing for different social media platforms

Since social media was introduced nearly 15 years ago with the advent of MySpace, businesses have begun using these platforms for everything from customer engagement to marketing. While it is tempting to reuse the same content from one social media site to another, each provides unique opportunities to reach new customers, interact with current users, and create attention-grabbing content. Facebook While Facebook is becoming the place where your Great Aunt Peggy shares pictures of her pug and her latest political … Read More

3 Ways Social Media Has Changed the Marketplace

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distracted dog on social media

When the internet was in its infancy, back in the days of chat rooms, when there were more browsers to choose from than boy bands of the 90’s, no one could imagine the advent or impact of social media. Today, not only has it changed the way we communicate with one another, it has dramatically altered how companies market their products and services. Highly Targeted Advertising Once upon a time, businesses had to create billboards, magazine advertisements, radio jingles, and … Read More

How to Structure Your Online Store for eCommerce SEO

Michael MignognaMarketing2 Comments

Complete Guide to eCommerce Website Structure SEO

In this blog post we will talk about the importance of site structure with regard to eCommerce SEO. In other words, how should your online store be structured so that it shows up at the top in Google Search? Specifically, this blog post will address four important website challenges: How should you organize the navigation bar? How should you organize category pages? How do you avoid duplicate content? How do you clean up and maintain your site’s structure? Why is … Read More

How to Tell if the SEO Company You’ve Hired is Ripping You Off

Michael MignognaMarketingLeave a Comment

audit the work your seo company is doing

SEO (Search Engine Optimization) is a term that is used describe any efforts made to encourage and convince search engines (primarily Google) to show a particular website high up in search results for given search terms. In other words, SEO is a collection of best practices that get your website on the first page of Google for the search terms people are using to find the services and products they’re looking for online. The thing is, if you ask one hundred … Read More