Case Study: Beckenstein Fabric and Interiors

Michael MignognaCase StudiesLeave a Comment

Beckenstein Fabrics by Minyona

For the story about this client—particularly how we built their website in a day—read this post.

In terms of marketing, we began with one of the most important things:

Getting them lots of 5 star reviews.

I talk a lot about the importance of having lots of awesome Google reviews, and recommend checking out the following posts:

How To Get A Bunch Of Good Online Reviews For Your Business

Word Of Mouth Can Actually Hurt Your Business (Scrappy Wins Podcast Episode 6)

Get Google Reviews For Your Business – A Step By Step Guide

Beckenstein had 13 reviews and under 4 stars. But after we got started, they quickly jumped to over 40 reviews with over 4 stars.

And their phone started ringing a LOT more.

Once that was all straight, we started creating beautiful graphics that showcased the amazing reviews we were getting for them, allowing us to have fun content to share on their social channels and also on their website.

Check out this page of their site to see one way we’re showcasing their reviews.

Beckenstein Fabrics Reviews Page

Beckenstein Fabrics’ Reviews Page

It’s a nice looking page, right?

Website visitors of theirs go there ALL THE TIME, and then make the call.

Social validation is a HUGE deal, and this is how to do it.

We’re also advertising them on Google by showing them in ads, retargeting website traffic using Facebook and Instagram, and doing email marketing.

They’re getting more and more business all the time, and their Google rankings are improving on all fronts because people actually enjoy using their website now.

Need something like this for your business?

Get in touch with us.