Marketing for plastic surgeons, like marketing for any medical office, requires a specialized set of skills. Not only does the marketing company require a thorough understanding of various medical procedures, but everything has to be HIPPA compliant.
Do you require that your patients fill out forms before they show up for their procedure or visit? Most offices have their patients print out the forms and bring them in, which is a cumbersome process for the patient. Instead, your patients should be able to fill them out online via a HIPPA compliant, secure network (we use wpengine and typeform). Then, your office manager or administrative assistant can log into the secure server and obtain the form data.
In terms of getting your website to show up on the first page of Google Search, there’s so much that a knowledgeable marketing and SEO company can do to make that happen. Most plastic surgery and other medical websites have duplicate content, and that means Google isn’t going to save the website in its index. Instead, it will save the one or two websites that have all unique content. There’s a lot more that goes into getting on the first page, like producing unique, high-quality articles and publishing them on other key industry websites, but we can talk to you about that in detail over the phone or in person. Just get in touch. =)